Marketing Digital Analytics & Data Manager

Company Description

Evelyn Partners is the UK’s leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.

We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they’re at in their financial journey.

An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.

Read more about us and available career opportunities here: Wealth, accountancy and business advisory services | Evelyn Partners and Careers | Evelyn Partners

Job Description

What will you be doing?

We’re seeking a talented individual to join our Professional Services Marketing in London. The purpose of this role is to provide insightful analysis on the value of Professional Services marketing activities using data to guide and inform future campaign activity. Owning the marketing client and prospect data management process,

As Digital Analytics & Data Manager, your responsibilities will include among others

• Analyse data from multiple data sources including digital online, social media, client and prospect databases to produce insights and advise on all marketing activity.
• Measure ROI on marketing spend and optimise performance, measuring marketing efficiencies and providing supporting analysis
• Translate behavioural and transactional data into key insights and business deliverables.
• Deliver proactive insights, and find areas of opportunities to exploit
• Manage the measurement and reporting framework for marketing performance success, providing data for our KPIs against which Marketing campaigns and initiatives will be measured
• Responsible for regular reporting of key performance metrics to the business
• Understanding and communicating Marketing’s return on investment and impact on wider business targets.
• Understand stakeholder business questions and challenges.
• Provide tools to measure performance along with insights and recommendations, across the range of brand activation and demand generation activities, to support and drive marketing performance improvement and optimisation.
• Measuring and modelling marketing activities and results to provide input to future planning, for example in attribution modelling, client journey analysis and campaign performance.
• Collaborate with cross-functional stakeholders at all levels to define measurement approaches and eliminate roadblocks to reporting.
• Work with the marketing team, pod leaders, external agencies and respective businesses to create personas for our main segments bringing data and insight to inform top of funnel activity.
• Responsible for marketing prospect and client data management, maintaining databases, data accuracy, provision of campaign data against defined objectives and marketing’s governance framework and GDPR

Qualifications

To be successful in this role, you should have

• Exceptional data analytics experience
• Strong communication and presentation skills (written and oral)
• Ability to excel in a fast-paced complex business environment
• The ability to distill complex analysis into clear findings and recommendations that can be easily understood and acted upon by the business
• Proficient with use of on-line digital data (i.e. Google, Tealium) and SQL an advantage
• Highly organised and able to multi-task several tasks.
• A desire to achieve and surpass targets.
• The ability to be a team player, someone who is willing to go the extra mile for the team
• Problem solving skills

Additional Information

As a colleague here at Evelyn Partners, you will have access to benefits that include:

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave

We are proud to value the differences that a diverse workforce brings, representative of society and our clients.  At Evelyn Partners we have a wide range of highly active employee resource groups and we’re delivering multiple diversity, equity and inclusion initiatives across the organisation.  It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment. 

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process.  Please let your Recruiter know.