Sr. eCommerce Analytics Specialist/Lead (Data Analyst)

Role: eCommerce Analytics Specialist/Lead

Type: Fulltime

Location: West GTA
Environment: Hybrid (2 days a week)
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What you will do:

• Promote a data-driven culture to identify areas of opportunity and support eCommerce and digital product teams in improving the digital experience.
  
• Leverage Google Analytics to proactively monitor website performance and report on site traffic and click-stream navigation patterns, site search and browse behaviour, functionality usage and marketing campaign effectiveness.
  
• Lead analysis by interpreting complex data, modeling using statistical techniques, validating results, and communicating to senior management.
  
• Prepare reports, create presentations and present actionable recommendations to support eCommerce and Marketing initiatives.
  
• Partner with digital product teams to identify issues and opportunities to eliminate points of friction and improve conversion rate.
  
• Build and maintain reports to monitor digital effectiveness and provide actionable insights on digital performance to optimize engagement and improve core KPIs.
  
• Leverage multiple data sources to profile and segment digital customers and understand the customer journey, assisting in the development of long-term strategic objectives for digital adoption.
  
• Work with technology partners to establish and implement Google Analytics site tagging practices and tracking requirements.
  
• Establish A/B testing framework and roadmap to conduct testing, analyze results and provide recommendations to inform project prioritization.
  
• Provide in-depth reporting to enable discussions regarding results, trends and insights with regional leaders and identify opportunities to drive adoption and penetration.
  
• Monitor online customer churn and proactively provide reporting to eBusiness field support and Regional Leaders to re-engage with at-risk accounts.
  
• Provide data and ad hoc reports as needed to support business case development and/or inclusion in communications to leadership across the organization.
  
• Support eBusiness and Marketing in establishing KPI reporting framework to measure effectiveness of online promotions and campaigns.
  
• Leverage analytics and a “test & iterate” approach to help guide program/campaign development.
  
• Develop post implementation reviews on campaigns and programs driving digital adoption.
  
• Partner with BI to ensure accuracy, consistency, relevance and timeliness of data provided to the business.
  

What you will bring:

• Bachelor's Degree, preferably in Business/Mathematics/Marketing/Finance.
  
• 3+ years of hands-on experience in enterprise-level web analytics applications and strategy supporting an eCommerce business; B2B preferred.
  
• Track record of developing digital performance measurement strategies, data analysis and translating analytic results into outcome driven business value.
  
• Expert hands-on experience with multiple platforms: Google Analytics (or similar), Google Marketing platform, OSAT tools, UX tools, Market Research, data management and transformation (MS Excel, Access, SQL) and analytics visualization platforms (Power BI, Tableau).
  
• Expert analytical skills, able to collect, organize, analyze, and disseminate large amounts of information with attention to detail and accuracy.
  
• Working knowledge of multi-variate testing, audience-based experience personalization, customer journey analysis, customer segmentation, and ability to apply web behavioural data to influence website design.
  
• Strong communication and presentation skills (written and verbal); ability to interact with all levels of end users and technical resources.
  
• Ability to work independently with strong self-management.
  
• Strong business acumen and problem-solving skills.
  
• Innovative and independent in exploring the best practice in digital analytics solutions.
  
• Strong critical thinking and troubleshooting skills with proven ability to proactively analyze customer behaviour using available data to identify root cause and recommend customer-centric solutions.
  
• Proven project management skills and ability to manage multiple priorities, react with urgency and reprioritize as needed.
  
• Experience developing program framework, identifying metrics, and establishing best practices, tools and programs to drive strategic plans and results.
  
• A self-starter, with strong drive for results and taking action to achieve goals beyond what is required.
  
• Goes beyond job requirements to seek opportunities and generate ideas for improvements.