Data Analyst, DTC Performance

Data Analyst, DTC Performance-2407025754W

Description

 

Kenvue is currently recruiting for:  

Data Analyst, DTC Performance 

Responsible for data and analytics in our Direct-to-consumer (DTC) Digital Product team enabling the growth of our brands in line with the company's overall goals and objectives to grow our DTC eCommerce business. This position reports into the Manager, DTC Operations and is based at Sao Paolo, Brasil. 

 

Who We Are 

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. 

Description 

The Data Analyst role supports the Emerging Channels team. The Emerging Channels team at Kenvue run the online stores for some of our most loved brands such as Rogaine, Neostrata and Exuviance.  We are a small agile team of motivated individuals who welcome challenges, adapt quickly, strive to acquire new knowledge, learn new technologies, accept new responsibilities, and work well individually, as a team, and with other teams within the organization. You will work closely with Product, Engineering,  eCommerce and other Data Analysts in this role. 

 

This role has a tremendous impact on the vision and success of the DTC brands. It's a unique opportunity to join one of Kenvue's many exciting and unique spaces where we're able to control the full customer experience through from the first moment a consumer lands to us through to post purchase.  You’ll get access to fascinating and varied data sets such as orders, promotions and customers. 

 

KEY RESPONSIBILITIES 

 

Your main responsibility will revolve around Neostrata and Exuviance. 

 

COMMERCIAL  

• Lead the weekly commercial reporting for DTC business sharing planned vs. actual weekly/ monthly/ quarterly/ annual revenue  

• Update the promotion dashboard to show what promotions we have coming up 

• Build the SKU/ brand level forecasts accounting for base business, promotions, peak, increase/ decrease in marketing spend etc. 

• Work closely with the Demand and Supply Chain teams to plan monthly/ annual volumes to ensure we have product in the right place and right time  

• Review prior promotions and lead on the analysis and recommendations for upcoming promotions informing key decisions around which GWP we should do, what % promos may drive the best performance and on which SKUs etc. 

• Be a storyteller for the brands and performance always being comfortable with the ‘why’ and sharing insights in a meaningful way from what your analysis shows you 

• Conduct ad hoc/ root cause analysis to help trouble shoot changes in expected performance to plan  

• Lead on retrospectives for key promotions throughout the year detailing out what worked and what didn’t across our promotions and campaigns  

• Lead NPI analysis when we launch new products and reformulate existing ones 

 

CONSUMER 

 

• Conduct consumer behavioural analysis using our Customer Data Platform (CDP) surfing key insights on behaviours such as purchasing trends 

• Lead cohort analysis to build recommendations on exclusive VIP campaigns and promotions  

• Rating and review analysis provided to us by our consumers  

Qualifications

 

WHAT WE’RE LOOKING FOR 

Required qualifications 

• Bachelor’s degree is required. 

• 1-3 years experience in a Data role 

• 1-3 years of hands-on experience in eComm / Digital product management, analytics, operations and / or commercial management  

• Fluent in English 

• Experience in app scripts for connecting data from google sheets/ excel to dashboards  

• Experience with Google Analytics 4 and GTM is required 

• Expert in Microsoft Excel and PowerPoint is required. 

• 1-3 years working with business intelligence reporting and data discovery tools (e.g., Tableau, Microsoft Power BI, Google Looker Studio). 

• 1-3 years working with SQL 

• Experience working with Agile teams using Agile frameworks (e.g., Scrum and Kanban). 

• Understanding of the online acquisition activities/ funnel and their impact on eCommerce sites  

• Keen problem-solving and organizational abilities are necessary  

 

Desired qualifications 

• Experience in SFMC, Treasure Data, Shopify and/ or SAP/ EPICOR (or other ERPs) 

• Experience in A/B Testing to measure performance on varied options with recommendations on how to continue  

• Python and Java 

  

What’s In It For You 

• Competitive Benefit Package  

• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!  

• Learning & Development Opportunities  

• Employee Resource Groups   

• This list could vary based on location/region  

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

 

 

 

 

 

Primary Location

 Latin America-Brazil-São Paulo-São Paulo

Job Function

 Info Technology