Senior Specialist, Digital Analytics

Job Description:

THE OPPORTUNITY

Summary: Are you a strategic thinker with a passion for data? Do you want to make a real impact on how readers, educators, and families around the world connect with books and educational resources? If so, we have the perfect opportunity for you!

About Us: At Scholastic’s Digital Services division, we partner with all lines of business — Book Fairs, Book Clubs, Education Solutions, and Trade Publishing — to craft innovative data and digital strategies. Our mission is to strengthen our bond with readers, educators, and families globally.

The Role: As a Senior Specialist in our Digital Analytics team, you’ll be at the heart of our efforts to create a data-driven culture and enhance Scholastic’s digital presence. This team is our center of excellence for organic digital analytics and optimization. This is a hands-on role that will directly help drive growth by providing end-to-end reporting and analytics to boost site merchandising, promotions, functionality, and overall website experience. You will work closely with the business to help them make key decisions using data. 

RESPONSIBILITIES

• Data analysis & insights

• Stakeholder management/communication

• Reporting and visualization

• Data Collection

• A/B Testing & Performance optimization

• Campaign performance

WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online.  True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

• Tuition-Free programs for undergraduate and graduate degrees

• Generous Parental Leave Program

• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

#LI-MV1

Qualifications

HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

The Senior Specialist’s responsibilities require a mix of technical skills, analytical thinking, and the ability to communicate complex data insights effectively. This includes:

• Data Collection and Analysis: Gathering data from various digital channels (web, mobile apps, social media) and analyzing it to identify trends and insights.

• Reporting and Visualization: Creating detailed reports and dashboards to visualize data and present actionable insights to stakeholders.

• Campaign Performance: Assessing the performance of digital marketing campaigns and identifying optimization opportunities across different channels.

• Technical Implementation: Managing and implementing analytics tags (e.g., Adobe Analytics, Google Analytics) to ensure accurate data collection.

• A/B Testing and Optimization: Designing and conducting A/B or multivariate tests to inform digital strategy and improve user experience. Identifying and implementing optimization opportunities to improve digital performance and user engagement.

• Collaboration: Working closely with IT, marketing, and other departments to ensure that analytics requirements are met and to support various projects.

• Data Quality: Ensuring the accuracy and integrity of data by working with data quality teams and setting up systematic monitors.

Experience:

• 3-5 years of Digital Analytics experience

• Ability to analyze data, build dashboards, and generate business insights with Adobe Analytics or Google Analytics

• Can manipulate, aggregate, enrich, and connect data using domain-specific tools with minimal supervisory support

• Experience with A/B Testing – designing test plans, interpreting results, and calculating significance

• Strong ability to interpret data and find insights

• Proven track record of working in a team setting to collaborate and execute on projects

• Strong project management skills

• Strong communication skills to be able to present complex data insights to non-technical stakeholders. Experience building PowerPoint presentations to communicate key business insights to technical and non-technical audiences. Executive presentation skills preferred

• Experience with SQL or Python preferred

• Experience with BI/Visualization tools such as Power BI or Tableau preferred

Education: Bachelor’s degree in quantitative discipline such as Computer Science, Statistics, Mathematics or Economics. MBA or graduate degree preferred

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Internet/E-Commerce

Location Region/State:

New York

Compensation Range:

Annual Salary: 115,000.00 - 135,000.00

EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

EEO is the Law Poster

EEO Scholastic Policy Statement

Pay Transparency Provision