B2B Marketing - Content Strategy Manager (Bangkok Based, Relocation Provided)

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

The Opportunity  

The B2B Marketing team at Agoda is seeking a visionary Content Strategy Manager to develop engaging content to attract and retain customers. This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners.  

Role Overview  

As the Content Strategy Manager, you will directly report into the Content Marketing Director and help oversee the development and execution of various communication strategies targeted at B2B partners. This includes defining Agoda’s core value propositions, crafting content for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.   

What you'll do:

• Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda’s value across multiple business units. 

• Craft Engaging Content: Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met. 

• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs 

• Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda’s B2B offerings 

• Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.  

• Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement 

What You’ll Need to Succeed: 

• Extensive Experience: A minimum of 5 years in content strategy or related roles. Experience in B2B marketing environment is a plus.  

• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.  

• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.  

• Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.   

• Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions  

• Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.  

Why Join Us?  

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!  

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Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.