Marketing Analytics

Who are we?Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku has the distinction of being the first FinTech product in Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we managed to get listed on the Indonesian Stock Exchange. 
How did we manage to do that?We are changing people’s perception of a bank. We believe we are the innovators who combine customer focus principles with creating technology-based impact. We incorporate freedom and flexibility as part of our startup working culture DNA to encourage innovation in creating better financial solutions for the banking industry. We think of ourselves as, ‘A technology company with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’ 
How did it all start?Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank) in 2014. It has then undergone a significant digital transformation to become one of the country's forerunning fintech institutions through its award-winning digital lending platform, Tunaiku. 
Our philosophy, mission, and visionTechnology must impact lives, must improve lives. We exist to provide banking to those who ‘need’ and not only to those who ‘want’. Services when provided to those who need at the time of their need brings smiles. Our vision is to bring 200 million smiles.  
More about the bank with startup culture environmentConsist of 1000+ people, you will meet people who love to grow, dream big, and actually have fun at the workplace! We provide a great working environment that pushes people to grow outside their comfort zone. People with high drive and ambition find us a very attractive place to work as their career growth matches their own drive and not any staid policies. Thus we hold the honor of being awarded “Best Place to Work in Indonesia”.Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it, have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our journey to ‘Impact Lives’. 
Join us today and create #unlimitedinnovations!
Amar Bank is looking for a skilled Marketing Analytics Specialist to join our team. This role is ideal for someone who is passionate about leveraging data to drive marketing strategy and improve customer engagement. The successful candidate will be adept at analyzing marketing trends, customer behavior, and campaign performance to inform data-driven decisions. This position involves close collaboration with the marketing and product development teams to enhance our marketing efforts and contribute to the bank's growth.

Key Responsibilities

• Develop and implement analytics strategies to measure and improve the effectiveness of marketing campaigns and channels.
• Utilize statistical analysis and predictive modeling to identify trends, uncover insights, and forecast marketing performance.
• Collaborate with the marketing team to understand business objectives, design A/B testing experiments, and measure the impact of different marketing strategies.
• Create and maintain dashboards and reports that provide insights into customer behaviors and campaign performance.
• Analyze customer segmentation, market trends, and competitive landscape to support targeted marketing initiatives.
• Provide actionable recommendations based on data analysis to optimize marketing efforts and increase ROI.
• Work closely with cross-functional teams to ensure data accuracy and consistency across platforms.
• Stay updated with the latest trends, tools, and technologies in marketing analytics and data science.

Requirements

• Bachelor’s degree in Marketing, Statistics, Computer Science, or related field; MBA or relevant postgraduate degree preferred.
• At least 5 years of experience in marketing analytics, data analysis, or a related field.
• Strong analytical skills with experience in statistical analysis, predictive modeling, and data visualization.
• Proficiency in analytics tools and software (e.g., Google Analytics, SQL, R, Python).
• Experience in designing and interpreting A/B tests and marketing experiments.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Proficiency in English.
• Familiarity with the Indonesian market and financial technology sector is a plus.