Marketing Analytics Manager, Ads Marketing

Minimum qualifications:

• 2 years of experience working as an Analyst.
  
• Experience with Advanced SQL and Data visualization (e.g., Google Data Studio, Tableau).
  

Preferred qualifications:

• Knowledge of statistics, modeling, forecasting and optimization.
  
• Knowledge of Python, R.
  
• Understanding of Google's products and the technology industry.
  
• Ability to collaborate cross-functionally.
  

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Analytics Manager, you will use data to solve complex business questions and drive strategy recommendations. You will extract data and perform analysis, applying such analyses into practical business insights and communicating executive findings to leadership.

In this role, you will be a part of a team that has a mission to solve the problem such as measuring the impact of marketing activities across all customers sizes, all marketing channels (e.g., Acquisition, Events, Content) and for all Google's product (e.g., Search, YouTube, etc.).

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Build high-quality data solutions across multiple products and markets, including dynamic dashboards and reports for leadership.
  
• Identify customer behavior through complex data sets and perform analysis on Google owned products. Design new methodologies to measure the effectiveness of marketing campaigns and attributions to product Objectives and Key Results.
  
• Collaborate across internal teams and manage opportunities to improve processes.
  
• Manage Data Analysis and Insight Generation, communicate results and insights with stakeholders across APAC.
  
• Build complex datasets for marketing campaigns and test impact, including business coverage against goals lists and perception shifts.