Data Strategist, Outdoor

Data Strategist, Outdoor

Reporting of the Role

This role reports to Senior Data Strategist, Outdoor

Overview of job
 

In this role you will be part of Global’s Commercial Data Strategy team, where you will deliver data-driven solutions and impactful insights to our clients and internal stakeholders across OOH and prOOH.

You will work closely both internally across the Commercial Department, and with our agency and specialist partners to improve the value of our data products and promote data-driven campaigns. You will also play a key role in helping craft the future development of Global’s OOH data proposition.

3 best things about the job

• Responsible for helping develop and drive Global’s data story in market, across specialists and agencies

• Exposure to senior stakeholders across a broad spectrum of Global’s business as well as client exposure

• Dynamic workload with projects ranging from traditional OOH campaigns to building innovative programmatic buying opportunities

Measures of success – 

In the first few months, you would have

• Gained proficiency in Global’s OOH portfolio and market offerings, including DAXO

• Worked to establish the role of Commercial Data Strategy across the commercial agency patches

• Attended/led meetings with key clients

• Set a personal development plan and defined ways of working with direct reports, if applicable

Responsibilities of the role

• Drive integration of data-led targeting into campaign planning across agency & specialist teams and develop strategies to increase use, revenue, and reputation of Global’s data capabilities in market

• Scope and lead data on-boarding opportunities with key clients

• Upskill sales teams in data literacy to enable best-in-class use of data on daily basis

• Work alongside Senior Data Strategist - Outdoor to understand and contend with headwinds in market pertaining to data uptake and usage

• Ensure our data capabilities are compellingly articulated to clients in proposals and brief responses

• Ensure data insight is of consistently high quality at every stage of process

• Build strong alignment with colleagues across the Commercial Department so that data is used in the right way, at the right times, and to full effect

• Handle direct reports, including defining their responsibilities, leading all aspects of their delivery and crafting their professional development, if applicable

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Ability to translate complex datasets and products into simple, compelling, market-facing propositions

• Experience presenting to, building relationships with, and influencing customer and/or internal stakeholders

• Strong analytical skills with attention to detail

• Positive attitude especially when under pressure coupled with great time management

• Proven stakeholder management

• Good knowledge of the wider media landscape and how Outdoor fits in

• Experience of working alongside technical, operational and sales team

• Proven people management experience

• Ability to work collaboratively with partners from multiple teams across all areas of the business

• Understanding of systems such as Alteryx, Microsoft Office Suite, and Tableau/Qlik (optional but desired)

• Commercial nous

Everyone is welcome at Global  

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com