Sales Force Effectiveness Data Analyst

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

Key Responsibilities and Accountabilities:

Systems, Data Stewardship and Management: 

• Manage end-to-end stewardship of HCP 1P data.
• Utilize platforms such as FSFA/Veeva CRM, Gigya/HHP, On24, SFMC, and Azure Data Lake for enriching the Omnichannel journey of HCPs.
• HHP Maintenance & Activation: Launches the Technical HHP Functionalities (SORVI, Global Consent Portal…)
• Collaborate with BU SFE, IT, and tech teams to ensure seamless activity and advancements of Field Force software and capabilities.

Data Quality Assurance:

• Match and synchronize data between HHP/Gigya and FSFA/Veeva CRM.
• Collect and validate masterdata.
• Ensure data is accurate, complete, relevant, current, and consistent in FSFA/Veeva CRM.
• Regularly monitor and cleanse pharmacy segmentation data to eliminate duplicates and errors.

Performance Tracking & Data-Driven Decision Making:

• Create meaningful reports, dashboards and actionable insights for expert performance.
• Utilize data analytics to assess Omnichannel Expert Engagement effectiveness.
• Tracks, create and publish the campaign performance reports and drives actionable insights
• Guide field force on Sales Incentive Plans (SIP) in line with company principles and strategic priorities.
• Identify trends and opportunities to enhance HCP engagement and conversion.
• Provide insights for content delivery and channel selection improvements.

SFE Planning and Execution:

• In collaboration with Expert Omni-CH, BU SFE and Expert FLLs, develop visit cycle plans for the targeted audience in line with segment priorities, optimizing F2F frequencies with digital touchpoints.
• Drive segmentation and targeting process, tailor HCP targeting approaches using 1P data.
• Drive territory design, optimisation, and management of proper resource allocation.
• Contribute to the creation of RGM/MAP strategies for audience and channel optimization.
• Cascade Veeva/FSFA enhancements and provide process support to Salesforce.
• Monitor and track samples from arrival to FieldForce until delivered to HCPs via rep or courier & process sample data into the system to be able to track sampling distribution.
• Runs management monitoring via regular checks to identify any shortfall, design mitigation plans with stakeholders and follow up on CAPA closure time.

Collaboration and Compliance:

• Collaborate with BU SFE/data teams, field force, sales, tech, marketing, and compliance teams for data management.
• Share insights to foster comprehensive HCP engagement strategies.
• Develop and implement MEA Channel, Capability, and SFE strategies.

Basic Qualifications & Key Strengths:

• Bachelor degree
• 3-4 years of  managerial experience in a SFE/Business Analytics role, field force experience is a plus.
• Excellent both written and spoken in English
• Strong understanding of data platforms, FSFA/Veeva CRM, Gigya, SFMC, ON24, ADL.
• Strong knowledge on MS Excel, PowerPoint, Power BI.
• Proven experience in FF optimization e.g., Segmentation, Targeting, Resizing.
• Proven change management experience, preferably on CH or pharma digital transformation.
• Good team player with strong communication, collaboration, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Has a growth mindset and high learning agility.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.