CRM Data and Insights Manager (12-month FTC)

About Cool Earth 

Cool Earth is a climate charity that protects the rainforest by supporting the people who live there. We have been working alongside local and Indigenous rainforest communities for over 15 years in the three largest and most important rainforests in the world, the Amazon, The Congo Rainforest and the Papua New Guinea Rainforest. Indigenous and local communities have been protecting the rainforest for thousands of years, but unfortunately are now facing a humanitarian crisis, lacking necessities like safe drinking water, infrastructure, healthcare, and stable incomes.

This makes rainforest communities vulnerable to exploitation by illegal loggers and extractive industries, who pressure them to sell their land. Once these industries take over, Indigenous peoples are displaced, losing their ancestral homes, culture, and traditional ways of life, and the rainforest is destroyed. Without these forests to regulate the earth’s temperature the climate crisis will only worsen. So what do we do to help?

By working in collaboration with these communities we help support their livelihoods, improve health, sanitation and education and provide tech to help monitor their rainforest. Our main programme involves giving direct unconditional resources to rainforest communities so that they can decide how best to use it in order to improve their quality of life. Rainforest communities can only defend their land from illegal loggers and greedy land grabbers when they themselves are resilient and strong. We help them get to that point.

About the role

The CRM and Data Insights Manager will deliver actionable and impactful supporter analysis to guide evidence-based decision-making within the Fundraising and Engagement team. 

This role supports income generation and marketing strategies by analysing campaign effectiveness, offering insights into audience behaviour, and optimising supporter journeys.  By designing and delivering data insight projects with a supporter focused perspective, you’ll help to drive targeted engagement campaigns to success. 

Due to the nature of the role and its focus on donor data, the CRM and Data Insights Manager will need to ensure compliance with GDPR in relation to the Fundraising and Engagement team and the CRM.

Key details:

• This is a full-time role. Flexible working requests are considered.
• This is a 12-month fixed term contract (maternity cover).
• This is a home-based, remote role within the UK but may require occasional travel (up to once per quarter) to meet with colleagues. This travel is funded by the organisation.
• The salary range for this role is £36,000-£40,000 per annum.
• Applications for this role will be reviewed on an on-going basis. We reserve the right to close the role if we find a suitable applicant. Please therefore submit your application as soon as possible.

Job Description and Responsibilities: What you'll do

Salesforce CRM 

• Manage Cool Earth’s CRM.
• Develop the Salesforce database to enhance its value as a key asset for the fundraising department. Ensuring that excellent standards and quality assurance in data processing are maintained in the use and management of the database.
• Work with internal teams to develop reporting tools to provide key information to fulfil their roles, including CRM dashboards.
• To work with the wider team on maintaining our CRM systems, ensuring robust and up-to-date data that meets organisational needs.
• Prepare and manage supporter data for email marketing.
• Ensure data hygiene to maintain an accurate database by running regular reports and validation tools, including familiarity with the use of ETL tools (extract, transform, load), such as Skyvia, to use as needed to ensure data integrity.
• Working with the Strategy and Governance Coordinator to engage the Senior Leadership Team with the CRM, including the creation of dashboards and reports.
• Build and maintain strong working relationships managing expectations with internal stakeholders.
  

 Data Insight and Impact Reporting 

• Analyse a range of data sets such as email analysis, fundraising, website activity and report on the results of data analysis.
• Use analysis systems (e.g. Google Analytics, website reports, CRM reports) to measure the impact of our campaigns and fundraising.
• Work with the Income Generation teams to create relevant data analysis and reports required to support monthly, quarterly and annual data reporting.
• Provide reliable, timely and qualitative information as required by the fundraising team and other departments across the charity.
• To work with the Senior Individual Giving Manager on the analytics to identify patterns & trends in supporter behaviour, utilising fundraising data to support the donor stewardship programme.
• Support the Finance Team in maintaining accurate financial CRM records, troubleshooting any errors, and the assistance in submitting Gift Aid reports to HMRC on a quarterly basis.
• Support the Marketing and Communications team in delivering the website strategy and reporting data and insights across the team.
• Support the Head of Operations (the organisation’s data protection lead) with data protection and compliance matters.

Requirements

Person specification: Who we're looking for

You will have the following essential skills and abilities:

• A high level of experience in database management, data manipulation and reporting within Salesforce CRM
• Proficient in data analysis and interpretation, with experience in managing the entire data analysis process from initial briefing to final delivery 
• Skilled in presenting analytical findings and maintaining effective stakeholder relationships
• Demonstrated experience in applying UK and EU data protection laws (GDPR) to ensure best practices in CRM management and data collection, ensuring compliance, data security, and privacy across all customer touchpoints
• Fluent spoken and written English language
• High level of competency with the Google and Microsoft Office suite
• Genuine interest in and commitment to the humanitarian and environmental principles of Cool Earth
• A commitment to EDI (equity, diversity and inclusion) and Safeguarding
• Alignment with Cool Earth values of “smart”, “driven”, “open” and “locally-led”

These skills and abilities would be beneficial but are not essential:

• Good understanding of GTM and website tracking
• Knowledge of global data protection laws and practices and an understanding of the legal and regulatory environments in the countries where INGO operates
• Fluent spoken and written Spanish language
• An understanding of rainforest conservation and development

Benefits

Why work for us?

As well as using your career as a force for good, there are loads of reasons why Cool Earth is a great employer.

• Flexible Working - we work flexible hours with the opportunity to work from home, the office, or even overseas.
• Employee Assistance Programme - 24/7 helpline, counselling services, and self-guided mental health programmes for you and your family.
• Learning & Development - every employee has a £1,000 L&D budget, plus organisation-wide workshops and trainings.
• Time Off - generous and enhanced time off policies for holiday, family/parental leave, sickness and medical
• Support Good Causes - you can take two extra days off per year to volunteer, and we have a workplace payroll giving scheme for tax-free donations to other charities
• And more! As a global organisation we have additional benefits and perks which are country-specific.
  

--

Equal Opportunities

At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.

We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation. 

Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.

Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements. 

--

Safeguarding

Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.

Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.

We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.

Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.