Senior Data Analyst (Web & Social)

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we are looking for an outstanding Senior Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

What you will do:
As a Senior Analyst, you will lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will work on brand campaigns and pitches, assist in developing reporting frameworks for web and social analytics projects and manage quality and insightful reporting for clients whilst supervising your junior analysts.
Day-to-day, your role includes:

• Keeping a pulse on daily, weekly and monthly performance data from web and social analytics platforms together with your direct reports
• Working in a variety of reporting systems and databases for the creation of  recurring reports and dashboards
• Tagging and Implementation with internal development or client teams
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training on Analytics and Implementation
• Lead your junior analysts including providing coaching, career planning and ensuring quality of deliverables at its optimum

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• Lead a team of analysts in producing data deliverables for clients
• Experience using Google Analytics 4 (GA4), Adobe Analytics or equivalent
• Defining measurement plan and tagging requirements per client’s objectives
• Experience in implementation using Google Tag Manager, Adobe Launch (tag), Tealium or equivalent
• Experience with data visualization tools such as Looker (Google Data Studio), Power BI or equivalent
• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
• Understanding and familiarity with social analytics tools (Meltwater, Sprinklr, Netbase etc.)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Familiarity with Excel or any scripting languages for additional data analysis
• Advanced in Powerpoint presentation skills (for senior level presentations and advanced usage of Excel for data analysis
• Comfortable in a fast-paced and deadline-driven environment
• Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
• 5 - 7 years of work experience in a relevant industry
• An undergraduate college degree

Additional Information

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.