Lead Data Analyst

Lead Data Analyst (up to £75,000) 

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, and Gardeners' World. Our trusted, quality content reaches millions of people each month across digital, print, video, podcasts, apps, and live events. We’re the destination for people looking to get more from the things they love, inspiring them to deepen their knowledge, skills, and passions to enjoy more of what life has to offer. 

About the role 

This managerial position sits within the core Data & Analytics team, embedded in the broader Product & Technology department. Reporting to the Director of Data & Analytics, you will lead a team of Data Analysts who provide comprehensive analytical support across all Immediate’s brands. You’ll work closely with Brand MDs, Editorial Directors, and stakeholders in Product & Tech to analyse audience behaviour, content types, product features, and user journeys on our web and app platforms. Your insights will help drive performance improvements. 

You will also support broader digital strategy initiatives, including video, podcasts, and social media, optimising engagement and performance across these platforms. As a champion for analytics, you’ll lead efforts to upskill the business in data-driven decision-making. 

You’ll love this role if: 

• You have previous experience in analysing and optimising web and app user behaviour. 

• You are skilled in managing large datasets using SQL, DBT and Tableau and have knowledge of digital analytics tools like GA4, GTM and Optimizely.  

• You have a passion for continuous learning and a strong desire to influence strategic decisions through data insights. 

As a Lead Data Analyst, you will: 

• Lead a team of 4 Data Analysts who support Immediate’s top brands, including Good Food and Radio Times and work with the broader Product & Tech team. 

• Manage roadmap planning and workload prioritisation for your team, ensuring delivery of high-impact projects aligned with business goals. 

• Nurture the technical and behavioural development of your analysts, helping them grow their skills, enhance performance, and reach their full potential. 

• Contribute to the development and execution of the broader Data & Analytics strategy, aligning input with overall business objectives. 

• Build data sets via SQL and models in DBT to support downstream reporting, integrating with third-party tools such as our Customer Data Platform and personalisation services. 

• Develop and maintain Tableau reports and dashboards to track performance metrics and insights across web and app platforms. 

• Provide meaningful insights and recommend data-driven strategies to enhance user engagement, conversion, and retention across Immediate’s digital platforms and subscription offerings. 

• Drive innovation in how the business analyses, models, and predicts user behaviour, pushing forward the analytics maturity curve. 

• Elevate data literacy across the company by leading workshops, providing training, and playing a key role in the Data Academy to promote effective use of reporting and data tools. 

Requirements

• At least 5 years’ experience in data analytics or a related role, preferably within media, e-commerce, or digital products. 

• At least 2–3 years of direct people management experience, with a proven track record of mentoring and leading teams. 

• Strong proficiency in SQL and experience with data visualisation tools such as Tableau. 

• Experience working with Google Analytics or similar web tracking tools. 

• Excellent analytical, problem-solving, and communication skills. 

• Experience with A/B testing frameworks and methodologies. 

• Ability to work effectively across multiple teams and senior stakeholders. Driving data-driven decision making. 

• Experience with Martech solutions, GTM, Optimizely, DBT and Python/Predictive Analytics is desirable but not essential. 

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference