Assistant Marketing Manager (Community Engagement)

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Posted 3 hours ago

Job Description:

Design and execute marketing campaigns and engagement activities to grow our community base and increase member engagement
Analyse industry trends, competitor approaches and opportunities to devise a community development strategy
Work closely with the team to plan and implement community development ideas, by leveraging social media, digital marketing channels and traditional platforms
Plan initiatives targeting specific community segments including related content, visuals, promotions and other elements
Identify and track community engagement metrics, engagement levels of the communication channels, drop-off rates and analyse the data to optimise ROI
Re-engage and convert lapsed/dormant subscribers into active member
Report on insights by analysing community activities and feedback
Identify and manage situations of potential crisis on social platforms, in line with appropriate guidelines
Enhance functionalities, design, UI/UX and content of the website to increase traffic and engagement
Analyse and evaluate customer journey across different channels and touchpoints (Google Analytics knowledge required)
Optimise and maintain our member portal to ensure minimal downtime and service recovery, including duties like site programming, updating of content, review SEO and monitoring of traffic/site statistics
Ensure applications and data are kept confidential, protected and secured
Maintain and update technical/user documents and procedures

Job Requirement:

Bachelor's degree preferably in marketing, communications, or a related field
Minimum 3-5 years of experience in community / membership management
Proven experience with social media management, digital marketing or communication campaign delivery
Excellent written & verbal communication skills and can generate impactful content
Strong people person and able to empathies and build rapport with others easily
Maintain a positive attitude focused on customer satisfaction
A team player with leadership skills and comfortable working with data
Attention to detail, critical-thinker and problem-solver
Organised and able to juggle multiple priorities and deliverables
Basic skills and experience in any of the following would be a significant advantage: