Marketing Science Partner, Korea

To fulfill this mission, the Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta’s industry leading data science tools and data sets.

Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.
The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.

Meta is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with teams such as Creative Shop, Business Engineering, Ads Research, Product Marketing and partner closely with the Sales team. This is a full-time role based in Seoul (Korea).Marketing Science Partner, Korea Responsibilities

• Develop, design and deliver vertical strategy to improve the performance of clients within the vertical via changing client behaviors based on data, science and measurement and developing narratives to be shared externally.
• Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
• Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes
• Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
• Support client engagement with third party vendors responsible for setting up and conducting measurement studies
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
• Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices (auction, use of lift tools…)
• Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools
• Communicate complex research results to a general audience

Minimum Qualifications

• Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
• Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
• Experience analyzing data sets to understand patterns and provide insights
• Experience working with structured and unstructured data-sets, statistical software such as R, Python as well as data extraction tools such as Hive and/or SQL
• Ability to communicate technical content to general audience.
• Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
• Fluent in Korean and English

Preferred Qualifications

• Advanced degree in a quantitative field
• Experience with digital advertising for brand and DR outcomes
• Experience/Knowledge about Ad industry, ideally Digital Ad experiences

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.