Market Research Analyst

TITLE: Market Research Analyst

POSITION TYPE: Full Time (W2)

LOCATION: Plano, TX



ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Market Research Analyst who will be responsible for performing quantitative and qualitative research into consumers, competitors, and the marketplace.

Role and Responsibilities:

• Create reports, presentations, and action items based on collected data.
  
• Analyze data from numerous sources to identify market trends and consumer demographics.
  
• Strategize how best to allocate resources to improve marketing campaigns and sales.
  
• Evaluate market data using software and statistical techniques.
  
• Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences.
  
• Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis.
  
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
  
• Present data findings and insights during company-wide meetings.
  
• Study consumer behaviors and attitudes and write up predictions for future sales trends.
  
• Consolidate data findings into reports to share with stakeholders.
  
• Stay up to date on market trends, consumer and product research, and industry best practices.
  

Required Experience and Education:

• 5-7 years related experience required.
  
• Bachelor's Degree required.
  
• Exceptional analytical and strategic thinking abilities.
  
• Great capacity to understand and relay complex data across industries.
  
• Comprehensive knowledge of statistics and experience with statistical technologies such as Python, SQL, R, and SAS.
  
• Experience with data analysis and forecasting with R (and/or) SAS.
  
• Experience working as a market research analyst or in a similar role.
  
• Knowledge of data warehousing and mining
  
• Familiarity using customer relationship management software such as Salesforce.
  

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
  
• Detail-oriented with strong organization skills.
  
• Ability to work in a fast-paced environment.
  
• Limited supervision and the exercise of discretion.
  
• Advanced computer literacy skills and a facility with search engines and web analytics.
  
• Microsoft Office (PowerPoint, Excel)
  
• Good Excel skills required - Excel functions are a plus.
  
• Superb ability to multitask.
  
• Excellent written and verbal communication skills.
  
• Demonstrated success predicting market trends.
  
• Insatiable curiosity for digging into data and gaining market insights.
  
• Passion for statistical research and analysis.
  

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
  
• Dental Plans
  
• Vision Plan
  
• Life & Accidental Death & Dismemberment
  
• Short-Term Disability
  
• Long-Term Disability
  
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  
• 401(k)
  

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people.  WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.