Salesforce Data Analyst

Department: IT Department

Team: IT Business Engagement

Location: London

Position type: Contract until mid 2025

Reporting to: Head of IT Business Engagement / Head of Data & Integrations

About the Team

A Transformation project is underway delivering a Greenfield instance of Salesforce Media Cloud, to replace GSMA’s legacy Salesforce platform. This will incorporate new business processes,  solution design, rebuild of existing integrations to associated systems, and entail migration of enhanced organisational data into the new instance.

The project team consists of a project manager, business SMEs, the existing Salesforce team, a Salesforce development partner and IT business partners.

About the Role

We are looking for a skilled and motivated Salesforce Data Analyst with cross system knowledge, focused on Salesforce and ideally with Workday (or any other finance system) experience, to join an established project team to help us migrate to a new instance of Salesforce Media Cloud.

GSMA have an ambitious vision to build a world class CRM to support an innovative growth organisation and are working to transform our Salesforce platform, making use of technological advancements such as AI, and capabilities such as Self-Serve and No Code architecture.

This is a new role acting as a data cleansing and migration specialist, leading business stakeholders through the process of identifying business critical areas for cleansing, working with technical teams to extract and transform data, and defining the approach for migration of cleansed customer data.

The main duties are as follows:

• Examine and evaluate the current state of data, recording and monitoring data quality issues and identifying key areas for cleansing efforts
• Understand enterprise solution architecture and context in which customer data is utilised
• Supporting the project team with defining the migration approach
• Implement test migrations prior to Go Live
• Lead the final Go Live data migration loads in line with overall project timelines.
• Contributing to the detailed cutover planning activities
• Managing business stakeholder inputs and outputs related to data cleansing activity
• Engaging with data owners to identify business critical gaps and to define criteria for migration and archiving of data
• Balancing a future strategic mindset focused to strong foundations for the future, with a tactical focus to ensure cleansed data can be migrated to new Salesforce in line with project timelines
• Discover and document where Master Data is being managed
• Apply problem-solving skills and experience to troubleshoot and find root cause analysis for gaps
• Provide innovative ideas for adoption of new Salesforce
• Ensure that appropriate documentation, training and mentoring are in place to provide wider support and development capabilities within the team.
• Work closely with IT Business Partnering team and the wider business to understand business requirements and align Salesforce.com solutions with organizational objectives.

About You

Pre-requisites and experience:

• Salesforce transformation project experience
• Track record of data cleansing efforts
• Detailed familiarity with ETL tools
• Understand the importance of data quality, data management and process improvement
• Familiarity with Salesforce Marketing Cloud integration with other Salesforce products
• Good understanding of data in relation to marketing, such as segmentation, targeting, personalization, analytics and reporting
• Strong SQL, discovery and exploration skills
• Knowledgeable in Master Data Management and it’s consistent federation across systems
• Good understanding of legal and compliance regulations e.g. GDPR
• Working knowledge of the following would be highly beneficial:

• Tools: Salesforce Sales Cloud, Salesforce Industries Cloud (incl. CPQ, CLM, EPC)
• Understanding of ETL/ELT processes, data modelling + warehousing as well as data integration techniques (e.g. Kimball)
• Microsoft Data Products: SQL Server, Logic Apps
• MDM Tools: Profisee, Collibra, Precisely or similar
• Reporting: Creating reports and dashboards using Power BI, Tableau

Person Specification:

• Self-starter, able to utilise subject matter expertise to hit the ground running.
• Possesses excellent stakeholder skills, especially to non-technical staff.
• Able to absorb complex information and communicate effectively at all levels to both expert and non-expert audiences
• Solution driven with excellent analytical and problem-solving skills.
• Ability to work at detailed technical level.
• “GETs” data and data flows.
• Project focused mind set.
• Ability to work autonomously and as part of a team.
• Highly flexible & customer focused.
• Commercial understanding of project outcomes and how these relate to an organisation’s P&L 

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.