Director, Music Analytics & Insights

Job Summary:

Director, Music Analytics & Insights

Location: Hybrid based in Los Angeles or New York

Division: Ticketmaster Music

Line Manager: SVP Music 

Contract Terms: Full time 

THE JOB

We are looking for a Director, Music Analytics & Insights who is passionate about discovering trends and insights hidden in large data sets that are meaningful and actionable, while at the same time driving forward across analytical collaboration both internally and externally. You will also be responsible for clearly defining the data and reporting requirements for our key clients and working with teams across the company to ensure those are delivered. You will be working on some of the most interesting and challenging problems in live music and you will have the opportunity to take our data-driven insights, convert them to recommendations and communicate those recommendations directly to our clients.

In this collaborative role, you will query/pull data from multiple data sources, QA data, research and implement innovative ways to look at data, perform a wide range of formal and ad hoc analyses. You will identify opportunities for improvements to product features and drive overall engagement by innovating new ways to look at data and providing analysis and insights. You will partner with leaders across multiple functions including Business Intelligence, Sales, Marketing, Strategy, Product & Finance to provide analyses covering product usage, cross-channel engagement, site analytics, incremental revenue streams, client analysis, and customer lifetime value.

Key Responsibilities:

• Lead and manage a team of approximately 2-3 data analysts responsible for ad hoc reporting, creating standard dashboards, and in-depth analysis.

• Analyze large data sets to measure performance and provide actionable insights to drive revenue and improve product features.

• Collaborate with stakeholders to understand objectives, gather requirements, and define performance metrics.

• Compile, consolidate, and validate data from multiple sources into digestible formats.

• Query databases, create data sets (SQL), and build dynamic dashboards for key KPIs, consumer/campaign insights, and empower channel leads to discover actionable insights.

• Conduct exploratory data analyses to solve business questions and identify optimization and automation opportunities.

• Mentor and educate the Music analyst group, streamlining client analysis and deliverables.

• Collaborate with departments including Artist & Promoter Relations, Pricing & Yield Management, Demand Commercialization, product marketing, product development, and other Data & Analytics teams.

• Mine and analyze data to drive optimization of product development, marketing techniques, and business strategies.

• Serve as a resident expert in statistical analysis, including model development, validation, and maintenance.

• Ensure data integrity through data cleansing and normalization tasks.

• Conduct ad-hoc analysis and present results to internal and external stakeholders.

• Maintain online dashboard summaries of data and campaign performance.

• Perform post-campaign analysis, providing recommendations for improvement.

• Build presentations and reports to summarize results.

• Present insights and recommendations to clients.

• Evangelize data-driven decision-making and foster a culture of inquisitiveness.

Technical Skills/Competencies:

• Bachelor’s degree in Statistics, Math, Information Technology, Economics, or related fields.

• 7+ years of relevant experience in analytics or a related field.

• 3+ years of experience using statistical and computer languages (R, Python, SQL, Java, AWS, etc.).

• Experience with relational databases (traditional and cloud-based).

• Proficiency in SQL and statistical packages (e.g., SPSS Modeler, SAS) is a plus.

• Ability to communicate complex analytics results to non-technical audiences.

• Experience with data management and visualization tools (Tableau, Domo, Looker, QuickSight, Databricks, etc.).

• Extensive experience with Excel functions and formulas.

• Strong written and verbal communication skills.

• Strategic thinker with the ability to manage and grow a team independently.

• Understanding of the company’s mission and vision, aligning work to achieve broader goals.

Key Performance Indicators (KPIs):

• Internal and external client satisfaction.

• Improvement of team and client decision-making through actionable insights.

You (Behavioral Skills):  

• Curious

  • You are comfortable asking “What if?”

  • You are eager to learn and explore

• Confident

  • You are capable of dealing with uncertainty and working through it

  • You have strong opinions, but they are loosely held

  • You are comfortable speaking one on one or in front of a room of hundreds

• Collaborative – you thrive in a team environment, enjoy giving and receiving constructive criticism and are open to alternative viewpoints

• Creative – you are a broad thinker oriented toward solving problems

• Empathetic – you listen to understand and connect first before you respond

• Articulate

  • You are capable of distilling the complex into the simple

  • Your written communication skills are outstanding

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.