Performance Marketing Analyst

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Performance Marketing Analyst

This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.

In this role, you will own global P&L and optimization of paid app marketing campaigns within Growth Marketing organization. Your analytical prowess will be instrumental in making data-driven decisions that contribute to the strategic success of your channel. You will exert influence across various technical teams, fostering cross-functional collaboration with data science, product, and engineering to efficiently manage marketing operations on a large scale.

What you’ll do:

• Own budget management and run ROI steering assessments independently
• Use your analytical expertise to draw relationship between data and performance, size opportunities to drive actions
• Develop channel strategy and testing roadmap, determine different phase milestones and priorities
• Lead process improvements and identify opportunities for operation automation
• Implement reporting and dashboards
• Proactively share industry trends, test results, partner updates, stay on top of the evolving app industry

Who you are:

• Master’s or Bachelor’s in Computer Science/Mathematics/Engineering/Statistics or related technical field, or equivalent related professional experience in applied analytical and statistics
• 5+ years of relevant experience in tech and highly analytical environment
• Hands-on experience managing online growth marketing channels (SEM, paid app, etc) including optimization of complex auctions at scale
• SQL/ Tableau expertise - Python or R is a plus  
• Knowledge about mobile measurement best practices and app analytics platforms such as Branch, Appsflyer, etc is a plus
• Excellent presentation and communication skills
• Able to identify methods for collecting data, performing advanced data analyses, articulating findings
• Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.