Marketing Data Analyst, Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Job Description: Manager, Marketing Data Analyst

Overview

We are seeking a highly motivated and experience Marketing Data Analyst Manager to join our Marketing Data & Analytics team. This position will be responsible for analyzing and synthesizing marketing data into insights across digital platforms, performance excellence, and audience engagement to drive strategic decision-making and improve marketing performance. The Manager will reinforce and contribute to the data-driven culture set by the Data & Analytics Lead and team. Additionally, this role will involve presenting insights to Marketing functionals teams and leadership teams. By executing data and analytics processes, the Manager will enable leaders to take action and adjust strategies based on analytics-driven and trend-based recommendations.

Responsibilities

· Develop and implement data analytics strategies to measure the effectiveness of marketing campaigns and initiatives.

· Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting requirements.

· Support data analysis by extracting meaningful insights from large and complex datasets to identify trends and areas of improvement.

· Track campaign effectiveness through backend development tools and analytics to provide data-driven insights that can be translated into actionable recommendations.

· Communicate key findings, analyze performance trends, and provide recommendations to the Performance Insights, Analytics & Reporting Lead.

· Provide inputs to the Performance Insights, Analytics & Reporting Lead to support the development of standardized reports.

· Ensure performance data is properly measured and analyzed to gauge effectiveness.

· Create and present comprehensive reports and dashboards to stakeholders, highlighting key findings and recommendations.

· Ensure data accuracy and integrity by establishing best practices for data collection, analysis, and reporting.

· Stay current with industry trends and technologies in marketing analytics and data science.

· Own reporting quality assurance to ensure consistency across platforms.

· Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making.

· Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work.

· Make high-level recommendations, which are then discussed with Marketing managers for synthesis and reporting.

· Promote and maintain a consistent focus on effectiveness and results-based decision making.

Minimum Qualifications

· Bachelor's degree in Data Science, Statistics, Marketing/Digital marketing, Analytics, or a related field.

· 7+ years of experience in a data analytics or digital marketing role.

· Proven experience measuring marketing and communications campaign effectiveness across various digital platforms.

· Strong analytical skills, with the ability to apply and communicate data-driven insights.

· Strategic mindset focused on learning and executing new ways to track outcomes and gain efficiencies.

· Strong interpersonal skills for cross-functional collaboration and building relationships.

· Proven experience working with large and complex datasets.

· Strong digital marketing analytics skills, including web analytics, contextual advertising, email, AI/ML, surveys, big data, data-driven decision making, customer data management, SEO, and SEM.

· Experience collecting business and technical requirements for analyses.

· Strong background with data visualization tools such as Power BI, Tableau, Datorama, or Domo.

· Strong proficiency in data analysis tools and programming languages (e.g., SQL, Python, R).

· 3-5 years of experience with data visualization tools (e.g., Tableau, Power BI) and marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).

Preferred Qualifications

· 7+ years of experience in a data analytics or digital marketing role.

· Master's degree in data science, business, economics, digital marketing, analytics, or a related field.

· Experience with ROI analyses, machine learning techniques and predictive analytics.

· Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

· Familiarity with statistical, programmatic, and algorithmic attribution models and their application (Python, R, SPSS).

· Knowledge of digital marketing channels and strategies.

· Curious, organized, methodical, and proactive mindset with strong communication skills.

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.  

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together. 
 
Our company culture might be our best feature. 
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.  

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work. 

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability. 
 
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.   

What can we do for you? 
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.  

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.  

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.