Manager, Analytics

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This role is remote-friendly.

The Manager, Health Customer Analytics is responsible for ensuring delivery of data, analytics (marketing insights and models) and strategic consulting to support our client's performance marketing goals. The Manager will develop strategies to implement the our goals and guide others in linking their activities to those goals. You will evaluate client needs for quantitative analysis, participate in creating and articulating relevant solutions for clients, and develop methods or processes for implementation. You will then oversee the delivery of that work to ensure it is completed on time, with high quality, and communicated in a way that resonates with the client.

Responsibilities:

The successful Manager will consult with the client to identify client business problems, clarify analytic goals, establish analytics priorities, create practical analytic roadmaps, identify data needs and create data solutions, guide and facilitate analysis, package and present insights to partners, and finally, help implement recommended solutions with a goal to achieve clients' our goals.

• You will collaborate with the Customer Analytics and Data Sciences teams to create industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution, and assessment; data review; and campaign/marketing performance evaluation.
• You will define a comprehensive measurement framework, develop reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
• You will work throughout the organization to implement client solution recommendations; manage team and project tasks, timelines, and deliverables on time.
• You will anticipate project risk and constraints and work on solutions to address the risk/constraints.
• You will identify and develop best practices, case studies, training class materials, and/or whitepapers/blog posts.
• You will package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents).
• You will report to the Director, Analytics.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred.
• 5+ years of experience in quantitative marketing arena, in database and/or email marketing
• Experience working in the Healthcare industry, specifically Pharma, helpful, but not required.
• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required with a demonstrated ability to create and present engaging PowerPoint presentations.
• Working knowledge of database systems
• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (XGB, GBM, and Random Forest required)
• Advanced modeling skills with Python and R
• Advanced cloud environment experience, especially GCP and AWS
• Experience in dashboard (Tableau, Power BI, Datorama) design, deployment, and client delivery preferred.
• Have client/team engagement competencies such as gather specifications, develop analytical roadmap, and approach and manage expectations, and coordinate delivery with internal team.
• Develop project plan (work plan); manage individual/team daily tasks; meet project deadlines.
• Contribute to innovation, process improvement, standardization.
• Sponsor, support, and/or lead analytics initiatives.
• Demonstrated experience presenting and working directly with clients.

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AB2 #LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.