Manager Digital Analytics - Product and Consumer Intelligence

General Purpose

At adidas as a Manager Digital Analytics with focus on Product and Consumer Insights you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and product purchase patterns to ultimately help drive sales.

You will be actively involved in cross functional projects; working on uncovering new insights, helping to solve complex business problems, building better analytics processes and delivering new capabilities. Using both descriptive and predictive analytics, you will help adidas to be more relevant to the consumer and make more informed product decisions.

Your scope goes beyond just delivering insights.

• You will face storytelling challenges, asking yourself – how can we present our findings in a comprehensive and easy to digest way, helping us to find patterns to enable the full potential of our business?
• You will face business challenges, asking yourself – how can we reach our sales ambition?
• You will face technical challenges, asking yourself – how can we as a team enable data from the source systems?

Next to all the challenges, you will also be able to sharpen your analytic skills, deepen your knowledge about the various mechanics of a successful e-commerce business and get the opportunity to implement your vision of a consumer first analytical landscape.

You will grow professionally and personally. Adidas is offering various internal learning modules to support every employee in their own career path, as well as general trainings for the whole organization on topics like diversity and inclusion.

YOU GOT THIS and we are excited to be part of your journey.

Analytics

• Digital Business Performance

• Ensure analytics insights drive  business impact and consumer experience ambitions and help achieve market sales plans
  • Co-initiate and implement new reporting capabilities with a focus on product and consumer insights based on advanced descriptive methodologies
  • Take ownership of business intelligence front-end development by providing self-service dashboard solutions to your stakeholders
• Support stakeholders in the use of digital analytics tools to select appropriate KPIs, define targets and ambitions, monitor performance and derive trends and growth opportunities
• Build a strong internal and external network, connecting business teams with analytics and tech teams to create strong relationships
• Investigate business problems and hypothesis and raise awareness of challenges and opportunties identified through analysis

• Regular Deliverables
  • Trading reports for key product categories and consumer segments
  • In depth analysis covering the full range of the consumer journey
  • Business peformance updates to senior leadership among Europe ecommerce as well as global teams
  • Scope and track key strategic initiatives and create transparency about their success within wider organization.

Key Relationships

• EU e-commerce teams (Buying, Planning and Trading / Digital Visual Merchandising / Growth / Finance / Analytics)
• EU market teams (Business Development, Retail, Wholesale, Key Accounts)
• Global Digital Analytics
• Global and EU Data and Analytics

Knowledge, Skills and Abilities:

• Technical-Skills

• Strong working knowledge with data querying languages (e.g. SQL) working with large datasets
• Other skills such as scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R) are optional
• Experience with data visualization tools and BI solutions (Tableau, MicroStrategy, Looker or Power BI)
• Foundational knowledge of predictive and statistical modelling techniques
• Data Management & ETL process building is optional
• Ability to understand and analyze complex business questions using databases

• Business and Communication-Skills

• Extensive knowledge of retail/ecommerce business processes and KPIs
• Excellent communication skills: ability to articulate complex concepts in a clear, concise and compelling manner  
• Comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Builds excellent relationships with technology and business partners
• Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business, Finance, Engineering or equivalent
• 4+ years of experience in Analytics (preferably with a focus on product and consumer insights analytics)
• Experience in eCommerce/retail environment is a plus