Marketing Analytics Partner

Job DescriptionResponsible for delivering data-driven, actionable insights to help optimize the business. Analyzes a variety of market, competitor, behavioral, and transactional data to enhance understanding of overall business performance and optimize planning for various marketing initiative and programs. Develops data-driven reports and analyses according to established timelines. Provides ad-hoc assessments and reports as requested.

Responsibilities:

• Analyzes a variety of behavioral, marketing, demographic, transactional, and third-party data to optimize marketing & loyalty program performance; considers and explores multiple hypotheses to explain data relationships and trends.
• Identifies test & learn opportunities and provides performance measurement reporting and analysis by customer segment.
• Tracks and monitors the performance of Whole Foods marketing campaigns and communications channels.
• Works with media agencies and marketing operations teams to ensure that media tracking is implemented, of high data quality, and integrated in databases and reporting/analysis systems.
• Assists in the refinement of segmentation and predictive models to improve marketing communication relevance and performance.
• Engages with third-party vendors to gather, analyze, and derive insights from available consumer and business performance data.
• Works closely with cross-functional stakeholders, translating business questions into analyses that inform business decisions.
• Translates data into clear, persuasive reports and presentations for senior leadership.

Skills:

• Create simple linear regression models or apply simple t-tests. Limited knowledge of variable selection techniques and methods for diagnosing and validating model output.
• Understanding of analytics, marketing strategy & operations, ad tech, business analysis, and loyalty programs.
• Strong working knowledge of SQ and Tableau. Ability to write nested SQL queries, use multiple types of table joins, apply SQL functions (rank, sort, date functions, distinct counts, etc.).
• Experience with R and/or Python and Tableau.
• Ability to design / analyze controlled experiments (test/control, pre/post).
• Ability to develop and activate against a consumer segmentation.
• Proficiency working with large enterprise databases with demonstrated ability to query and prepare data for analysis.
• Strong knowledge of Python scripting and automation methods.
• Expresses ideas in a clear and concise way.
• Actively listens and responds to others with understanding. Appropriately interprets verbal communications.
• Displays professionalism and gains respect from others.
• Presents information and responds to questions with guidance, one-on-one, and with internal and external customers.
• Supports team projects within defined area of responsibility.
• Impacts the quality of own work and that of the team.
• Works as a fully competent Team Member.
• Maintains positive working relationships with supported functional stakeholders.
• Ability to plan, estimate, organize, and monitor projects.
• Ability to keep projects on track financially, creatively, and in accordance with stakeholder deadlines.

• Understands store and regional marketing goals and objectives.

• Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives.
• Understands the WFM product mix, supply base, and retail operations.

Education & Experience:

• Bachelor’s degree in IT, Statistics, Business, Economics, or related quantitative discipline. Advanced degree is preferred but not required.
• 2-4 years professional experience in BI, IT, analytics, marketing, or business analysis, Loyalty program analytics or related fields.

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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