SMB Monetization Strategy and Analytics Associate

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Global Monetization Strategy and Operation (MSO) organization at TikTok is a down-to-earth strategic partner to our Sales & Product teams with a holistic bird’s eye view. Our mission is to drive healthy and sustainable business growth across all the global markets that we operate.

We are looking to hire a Strategy & Analytics Associate. The ideal person exhibits a strong analytical aptitude and unparalleled problem-solving skills, with a fervent commitment to transforming TikTok into the most intuitive and accessible global platform for advertising.

We are in search of an individual with a background at the intersection of data science and business analysis. In this role, you will not only contribute to the bottom line by leading initiatives that foster revenue growth and operational scalability, but also design data-driven strategies that uplift the sales team's performance. With your analytical acumen and consultative prowess, you will be an instrumental figure in realizing quantifiable improvements in organizational effectiveness.

Responsibilities:
- Conduct advanced data analysis to identify trends, patterns, and insights that inform strategic planning.
- Assist in the formulation of business cases and strategic recommendations based on quantitative analyses.
- Develop and maintain robust models for revenue forecasting, utilizing predictive analytics to assess future performance.
- Utilize statistical methods to conduct experiments and A/B testing, providing recommendations based on data-driven results.
- Design and implement data-driven approaches to measure and track key performance indicators (KPIs).
- Collaborate with cross-functional teams to perform scenario analysis and identify opportunities for growth and operational efficiency.
- Create interactive dashboards and visualizations to communicate analytical insights to stakeholders at all levels.
- Monitor industry trends and emerging analytics techniques to enhance data practices within the organization.

Qualifications

Minimum Qualifications:
- 3-5 years of experience in a Strategy & Analytics or Data Science role, solving business problems through statistical methods and predictive analytics in complex, fast-moving, and ambiguous business environments
- Advanced analytical skills; ability to gather data and structure it in a meaningful way for analysis and modeling, create reports and influence decision making.
- Experience with programming language (e.g., Python), statistical software (e.g., R), database languages (e.g., SQL), and data visualization tools (e.g., Tableau)
- Excellent communication skills (written and verbal) to translate technical solutions and methodologies to leadership
- Experience in stakeholder-facing or client-facing roles (e.g. previous consulting role)

Preferred Qualifications:
- Strong problem solving and analysis skills, ability to solve complex and diverse business problems (commercial, operational, organizational) and synthesize findings into narratives for leadership
- Natural curiosity to dig deeper and identify the root cause of problems
- Knowledge of the digital advertising landscape and/or KPIs for mobile ads is preferred
- Is a self-starter and has the ability to work independently, multitask and adapt to changing priorities
- A passion for TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $98000 - $160000 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​