Growth Designer for SaaS Website

About us

At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, have now launched a new suite of GenAI and SaaS services, designed specifically for financial professionals.

With the launch of Bigdata.com we’re on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets. Powered by RavenPack, the global leader in data analytics for financial services with over 20 years of experience and recognized as the frontrunner in the field of Alternative Data

Bigdata.com is focused on making AI truly useful for financial professionals, enabling smarter, faster, and more informed decisions. This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world’s most successful hedge funds, banks, and asset managers.

Key Responsibilities:

1. Product-Led Website Design & Optimization:

   • Design and UX: Create a website experience that seamlessly integrates product discovery, onboarding, and activation flows to guide users toward self-service sign-ups, trials, and product engagement.

   • Conversion Rate Optimization (CRO): Continuously test, measure, and optimize landing pages, signup flows, and in-product experiences to improve conversion rates and reduce friction for users.

   • User-Centric Design: Ensure that the website experience is tailored to both new and existing users, with intuitive navigation and messaging aligned with different stages of the user journey.

   • A/B Testing & Experimentation: Run continuous experiments (A/B, multivariate testing) to enhance user activation and product adoption, based on data-driven insights.

2. Growth Strategy Development:

   • Product Growth Initiatives: Collaborate with product, marketing, and sales teams to align the website experience with broader growth goals. Implement product-led initiatives that drive user acquisition, activation, retention, and expansion.

   • Data-Driven Growth: Analyze website data and user behavior to uncover growth opportunities. Make decisions based on data analytics tools (Google Analytics, Mixpanel, etc.) to optimize for key metrics (e.g., signups, trials, active usage, MRR).

   • Funnel Optimization: Focus on improving key metrics across the customer funnel, from top-of-funnel acquisition to in-product conversion and retention.

   • Self-Service Growth Focus: Enhance self-service experiences (free trials, freemium models) to enable users to onboard and experience the product's value without needing sales involvement.

3. User Onboarding and Retention Design:

   • Onboarding Flow Design: Develop product tours, tooltips, and in-app messaging that support new users in understanding and using the product’s core features.

   • Retention Mechanics: Design in-product experiences that encourage usage and engagement, reducing churn and improving customer lifetime value (CLV).

   • Trigger-Based Engagement: Implement automated, behavior-driven engagements (e.g., email nudges, in-app prompts) that encourage users to return to the product and explore advanced features.

4. Cross-Functional Collaboration:

   • Work with Product & Engineering Teams: Collaborate closely with product managers, developers, and engineers to ensure seamless integration of design and growth experiments into the product.

   • Align with Marketing Teams: Coordinate with marketing to ensure website messaging, SEO, and paid acquisition campaigns are driving high-quality leads, signups, and trials.

   • Customer Feedback Loop: Leverage insights from customer support, product feedback, and user testing to continuously improve the user experience and website design.

5. PLG-Focused Content Creation:

   • Educational Resources: Create product-centric resources (guides, FAQs, tutorials, videos) that help users understand how to get value from the product quickly.

   • Community and User Engagement: Design content and experiences that encourage user-generated content, customer stories, and community interaction to foster organic growth.

Skills and Qualifications:

• UX/UI Design Proficiency: Expertise in designing user-friendly, visually appealing, and conversion-oriented websites. Strong knowledge of design tools like Figma, Sketch, Adobe XD.

• Growth Hacking & Data Analytics: Strong understanding of growth tactics, including funnel analysis, customer behavior analysis, and running A/B tests. Experience with tools like Google Analytics, Hotjar, or Mixpanel is a plus.

• Product-Led Growth (PLG) Mindset: Deep understanding of the PLG model and how to optimize product experiences to drive acquisition, engagement, and retention.

• SaaS Experience: Experience working in SaaS companies, particularly in a product-led environment where the product is the main driver of growth.

• Cross-Functional Collaboration: Proven ability to work with product, marketing, and engineering teams to bring growth initiatives to life.

• User Journey Mapping: Experience in designing and optimizing user journeys from awareness to activation and retention.

• Coding Knowledge (Optional): Basic understanding of front-end technologies (HTML/CSS, JavaScript) can be beneficial for working with developers and implementing changes.