Senior Product Manager - Growth

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About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

The Role

As a Senior Product Manager, you'll join Cleo's Growth pillar, focusing on prompts and upsells, a critical channel for driving user engagement and retention. This role is central to delivering our strategy to elevate prompts into a core part of our CRM ecosystem. You will lead efforts to enhance product features, build infrastructure for in-app marketing, and drive significant growth by focusing on user financial health.

You’ll own the entire lifecycle of prompts and upsells, from ideation to execution, ensuring they deliver real value to users and align with our broader CRM strategy. You’ll also be responsible for setting and achieving ambitious OKRs, with a strong focus on increasing lifetime value (LTV) and diversifying revenue.

What You’ll Be Doing

• Lead the prompts and upsells strategy: Drive the development of a unified, persona-based CRM approach, ensuring prompts become part of an integrated ecosystem that spans awareness, activation, and engagement channels (Customer.io, in-app, notifications).
• Increase LTV through optimisation: Leverage existing prompts to improve financial outcomes for users, and run experiments to test new value propositions, with the goal of generating additional 12-month LTV per user.
• Diversify revenue streams: Scale and optimise in-app prompts, upsells, and cross-channel integrations to market new products and validate new growth bets.
• Improve engagement: Set a higher standard for prompt relevance, aiming to improve CTR from, while reducing negative sentiment by increasing the proportion of high-relevance prompts.
• System integration and scalability: Oversee migration to a unified prompt framework, ensuring that upsells are optimised across the app’s most valuable locations. Lead the centralisation of in-app marketing into one system to allow for consistent design, better data collection, and faster updates without the need for app releases.

Key Responsibilities

• Own OKRs and Goals: Ensure alignment between business needs and user impact through data-driven decision-making.
• Customer Insights & Data: Use research and analytics to drive decisions and inform strategy.
• Experiment & Iterate: Work iteratively, testing new product features and upsell opportunities with a “test & learn” mindset.
• Cross-Functional Collaboration: Partner with engineering, design, and analytics teams to drive product growth and optimisation.
• Team Leadership & Growth: Motivate and lead your squad, fostering a positive, energetic team environment.

What We’re Looking For

• 3+ years in Product Management: Focus on consumer product growth and optimisation, ideally with experience in CRM, prompts, and upsells.
• Data-Driven: Expertise in leveraging analytics and customer insights to inform product decisions and drive measurable outcomes.
• Strong Communication: Able to align stakeholders across teams and communicate a clear product vision.
• Strategic Mindset: Experience involving product squads in strategic decision-making processes, with a focus on long-term impact.
• Hands-On Leadership: Willing to own problems end-to-end and dive deep into new knowledge areas, whilst driving meaningful impact and getting sh*t done.
• Growth Focus: Proven ability to identify optimisation opportunities, push boundaries, and deliver continuous product improvements.

Who You Are

• Action-Oriented: Quick to take initiative and execute under pressure.
• Resilient: You thrive in challenging environments, maintaining focus on long-term objectives.
• Impactful Storyteller: Skilled at articulating product impacts and vision, supported by data.
• Collaborative: Comfortable working across diverse teams, ensuring shared success.
• Agile and Adaptable: Experienced in managing growth in fast-paced environments, particularly in regulated consumer products.

How long will the process take?

We aim to move as fast as possible. Usually 2-3 weeks is enough time for us all to get to know each other.

• Step 1: Call with a member of our Talent Team to find out more about your experience and why you want to work at Cleo
• Step 2: 45-60 minutes interview with our VP Growth
• Step 3: Live product sense interview, to be presented to two members of our Growth pillar
• Step 4: 45 minutes each with two cross-functional peers from Engineering, Design, Data Science or Analytics

What do you get for all your hard work?

• A competitive compensation package (base + equity). You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ This role is level PM3  (paying between £80,500 to £102,500 + equity)
• Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
• Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
• Other benefits;
  • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
  • 6% employer-matched pension in the UK
  • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
    • Generous pay increases for high-performers and high-growth team members
    • Equity top-ups for team members getting promoted
  • Private Medical Insurance via Vitality, dental cover, and life assurance
  • Enhanced parental leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!