Data Consultant
Cape Town-183 Sir Lowry Road
dentsu
At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.Job Description:
Key responsibilities:
- Audience Creation & Segmentation:
- Collaborate with stakeholders to define target audiences based on business objectives.
- Use analytics tools to design, build, and segment customer audiences that support marketing and business strategies.
- Regularly refine and optimize audience segments to enhance campaign effectiveness.
- Business & Data Translation:
- Act as a bridge between business teams and data specialists, translating business needs into technical requirements and data insights.
- Work closely with marketing, product, and other departments to ensure data solutions are aligned with business goals.
- Conduct workshops and brainstorming sessions to identify data opportunities and communicate findings to non-technical stakeholders.
- Technical Coding & Data Manipulation:
- Write, maintain, and troubleshoot code (Python, SQL, R, or similar) for audience segmentation, data extraction, and transformation tasks.
- Develop and manage custom data solutions to support advanced segmentation, predictive modeling, and campaign performance analysis.
- Ensure data integrity and accuracy by implementing data quality checks and validation procedures.
- Insights Generation:
- Leverage data analytics to produce actionable insights, such as customer behavior patterns, trends, and campaign performance analysis.
- Present insights to business leaders in an easily understandable manner, offering strategic recommendations for improvement.
- Track and report on key metrics, providing timely and accurate insights that support data-driven decision-making.
- Collaboration & Communication:
- Collaborate with data engineers, data scientists, and IT teams to ensure smooth data pipeline operations and data availability.
- Partner with business stakeholders to understand and prioritize their data needs and maintain a continuous feedback loop for improvement.
- Advocate for data-driven solutions within the business, promoting the value of data analytics in achieving business objectives.
Key Skills & Qualifications
- Educational Background: Bachelor’s degree in Data Science, Computer Science, Business Analytics, or a related field.
- Experience: Minimum 3 years in a data-focused role within a financial institution, consulting firm, or tech environment.
- Technical Skills: Proficiency in SQL and Python (or similar scripting languages); experience with data visualization tools like Tableau or Power BI is a plus.
- Audience Segmentation: Hands-on experience in creating and managing audience segments, ideally within a banking or financial services context.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate them into actionable insights.
- Communication: Excellent verbal and written communication skills, with the ability to effectively engage both technical and non-technical audiences.
- Team Collaboration: Demonstrated experience working in cross-functional teams, with the ability to lead data projects from concept to completion.
Preferred Qualifications
- Experience in banking or financial services, with familiarity with customer segmentation and campaign analytics.
- Knowledge of data governance, data privacy regulations, and compliance in a financial institution.
- Advanced experience with audience creation, predictive analytics, and data-driven marketing strategies.
Location:
Cape TownBrand:
DentsuTime Type:
Full timeContract Type:
Permanent* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Banking Business Analytics Computer Science Consulting Consulting firm Data analysis Data Analytics Data governance Data quality Data visualization Power BI Predictive modeling Privacy Python R SQL Tableau
More jobs like this
Explore more career opportunities
Find even more open roles below ordered by popularity of job title or skills/products/technologies used.