Digital Marketing Manager

We are looking for a Digital Marketing Manager that will assist the Sales, Marketing & Communications teams to implement, manage and improve our digital marketing strategies. Primary focus will be to increase online brand awareness and drive qualified prospect leads to our senior living communities. As a key member of digital marketing, utilize both analytical and creative skills to successfully manage the digital ecosystem for multiple locations on a daily basis.

Responsabilities:

Web Development: Proficiency in using HTML, CSS, JavaScript, SSJS, Python, PHP, REST/JSON API clients. Knowledge of WordPress or similar hosting platforms and Content Delivery Networks (CDN) like CloudFront is essential. Knowledge and experience in using web automation tools like Selenium will be an added bonus 

Email Development: Inline CSS, dark/light mode across all currently supported ESPs, Browsers, Apps, OS and devices, HTML, XML, A/B testing, Open Rate optimization, Click optimization, and integration of dynamic content and motion graphics in email 

Proficiency in visualization tools like Power BI, or Google Data Studio for creating dashboards and visualizing marketing data 

Experience with Customer Relationship Management (CRM) systems like Salesforce, Sherpa or Hubspot for managing customer data and marketing automation 

Basic knowledge of cybersecurity best practices to ensure the protection of customer data and compliance with regulations like CCPA 

Understanding of how AI and machine learning can be applied to marketing, such as predictive analytics, chatbots, and personalized content recommendations 

Proficiency in utilizing marketing automation tools such as HubSpot Marketing Hub, ActiveCampaign, or Marketo to build event-triggered workflows across multiple mediums. Experience in crafting personalization at scale and implementing AI/Bot automation using tools like IBM Watson and Salesforce Einstein 

Systems integration experience with hands on experience setting up integrations using APIs and web services

UX Design: Responsive design, material design, accessibility, journey mapping, and CRO experience

Social Media: Experience managing organic and paid social media – Meta required 

Strong, confident presenter and communicator 

Proven ability to partner with and collaborate with other leaders to deliver business outcomes 

Strong understanding of technology inclusive of user interface, data flows, and back-end systems 

Creative problem solving with attention to detail 

Ability to learn with and teach others 

Prior experience managing digital marketing for multiple brands simultaneously preferred

Proven ability to develop and manage digital campaigns, define and track KPIs and measure and communicate outcomes relative to business objectives 

Strong understanding of SEO, PPC, email marketing, social media, and content marketing as well as attribution models • Proficiency with marketing analytics tools like Google Analytics, Postmaster Tools, MX Toolbox, and SEMRush • Minimum 6 years of digital marketing experience, preferably in B2C lead generation for high consideration products/services • Bachelor's degree in Web Development, Marketing, or a related field

Requirements

• Moderate to High proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). 
• Experience with online lead generation strategies and tactics. 
• Experience working with Google Analytics and Google Tag Manager. 
• CRM experience (Salesforce, HubSpot, etc.) a plus. 
• An ambitious self-starter with a results-driven mindset, a positive attitude and high work standards. 
• Strong problem-solving skills and a genuine interest in making continuous improvements. 
• Strong analytical skills with proficiency in Microsoft Excel. 
• Self-motivated and likes to learn new tools and technology. 
• Strong interpersonal skills. 
• Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.  
• Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus. 
• Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with residents, vendors, and team members

Benefits

Awesome Benefits for Our Team!

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.