Senior Market Research Manager (all genders)

The Consumer & Market Insights team’s aim is to understand our customers’ needs and wants and to enable our internal stakeholders to see the world through consumers’ eyes to make game-changing decisions. Asking the right questions to the right respondents in research projects for all of the 25 markets Zalando is currently operating in, we make sure we understand our current and potential customers better every day and increase our competitive advantage.

To be most effective, we build strong relationships with other internal teams. Together with market research, business intelligence, product analytics experts, and research scientists we ensure a holistic 360° understanding of customer needs and behaviours.

As a Senior Market Research Manager you deliver insights that support strategic decision making of diverse stakeholders throughout Zalando. 

WHERE YOUR EXPERTISE IS NEEDED

• You are responsible for managing and executing quantitative ad-hoc market research projects from beginning to end (topics might include delivery/return satisfaction, onsite experience evaluation, inspiration, shopping motivations/barriers, customer segmentations, value for money calculations, decision trees, A/B testing, and more).

• Based on your consumer insights experience and strong project management skills you develop sound research designs, select the appropriate research techniques and analysis methods, translate research findings into business recommendations to guide customer centric decisions in our markets. 

• With your strong communication and consulting skills you share your insights and recommendations with Market General Managers, and other key stakeholder groups across Zalando.

• You collaborate with data analysts to uncover holistic insights that combine survey (perception) data with onsite and transactional (behavioural) data

• You are providing ideas to further innovate and develop our best-in-class research capabilities and scale our research toolset in cooperation with the data engineering and data science teams (do you have thoughts about AI, synthetic panels, new research methods? We’d love to hear them!).

 WHAT WE’RE LOOKING FOR

• A degree in Marketing/Market Research, Business Administration, Behavioral Sciences, Social Sciences, Statistics or Psychology or comparable subject, with an academic record of high achievement.

• Strong business understanding which allows you to connect the dots, skillfully manage complex stakeholder landscapes, and focus the attention of the organisation on insights that have impact. 

• Excellent knowledge of questionnaire design, multivariate analytics and reporting survey data gained through 5+ years of hands-on experience in a market research institute or as a corporate market researcher.

• Firm understanding of data science and statistical methods (e. g. inferential inference, quasi-experiments, machine learning models)

• Strong project management skills and ability to plan and prioritize work effectively in ad hoc research projects and continuous tracking studies.

• You have a purpose-first mind-set and customer-oriented attitude and your working style is proactive and solution-oriented to support our stakeholders.

• Bonus if you are skilled in coding for data processing and analysis in R or Python, and can query data with SQL via DataBricks, Superset, or similar platform. 

PERKS AT WORK

• Culture. Culture of trust and empowerment, opportunities to co-create and make a difference, open source commitment, meetups, parties & events.

• Perks. Competitive salary, 40% Zalando shopping discount, discounts from external partners, public transport discounts, relocation assistance for internationals, free drinks & fruits, hardware of your choice.

• Development. Extensive onboarding, personal branding support, opportunity to attend and speak at conferences.

• Work Environment. Self-organised, autonomous teams, inspiring and collaborative colleagues, an accessible workplace right at the heart of vibrant Berlin, and flexible working hours.

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 25 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 51 million active customers through diverse skill-sets, interests and languages our teams choose to use. 

Please note that all applications must be completed using the online form - we do not accept applications via email.