Audience Analytics Manager

This role is hybrid and open to candidates in San Francisco, Dallas, or New York City. Must be in office 2x/week.

About the Agency:

We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.

Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.

About the role:

Our Marketing Science team is pivotal in the delivery of modern agency services, driving transformation to extract growth for our clients. We are looking for a Audience Analytics Manager who will bridge the gap between Marketing Science and Strategic Planning to help define the audience strategy for some of our largest clients. In addition, we are looking for an Audience Analytics Manager to be responsible for gathering, structuring, and analysing audience and media data points to derive compelling insights that drive the optimization of omni-channel campaigns. Collaboration with onshore media planning and offshore analytics team members will be critical to success.

Requirements

Audience Analytics Manager Job Responsibilities:

• Leads Audience Planning Activities, in collaboration with Planning Leads
• Champions audience-first advanced analytic solutions within Transmission
• Hands-on with reporting, dashboarding, data science, and machine learning projects
• Familiarity with advanced audience building strategies such as first-party data activation, lookalike modelling, and clustering
• Work with internal and external resources to develop Media dashboards, Media Mix Models, multi-touch attribution, setting test and learn agendas, and other machine learning projects
• Work closely with the agency team in making actionable client recommendations and to sell in additional analytic solutions to meet our customers’ needs

Audience Analytics Manager Qualifications / Skills:

• Industry knowledge in B2B digital marketing analytics and data (1st and 3rd party data) solutions, platforms, data aggregation techniques, troubleshooting, and consumer privacy
• Expertise in audience-based marketing and data-driven advertising
• Capable of working through business problems with our offshore teammates
• Demonstrated proficiency working with business and technical teams to integrate algorithms into platforms using large datasets
• Verbal and written communication skills, including the ability to summarize technically complex information for a non-technical audience
• Comfortable working in ambiguous situations
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Experience analyzing marketing and communications performance results across multiple channels, including experience in Datorama, Adobe Analytics (Omniture), SQL, SAS, Python, Tableau, PowerBI, or similar software solutions.

Education, Experience, and Licensing Requirements:

• Masters degree in computational, mathematical, engineering, or scientific field
• 6+ years of digital marketing experience in areas such as business intelligence, machine learning, artificial intelligence, and statistics.
• Knowledge of agency-side media campaign planning and activation

Benefits & Perks

• Remote/Hybrid work environment

• Unlimited PTO

• Learning & development

• Professional growth opportunities

• Healthcare coverage Insurance

• Life Insurance

• 401K Plan w/ employer match

• Employee Assistance Program

• Social Events & Celebrations

• DEI Committee

• 12 paid company holidays

• Corporate Social Responsibility

What to expect in our hiring process:

• Phone screen with our talent team

• Hiring manager video interview

• Team interview

• Offer

We’re smart.  

And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together.  

We’re fearless.   

We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company.   

We’re transparent.  

We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confident team because we’re open with each other and have unique ways of thinking. 

This is how we drive your now and define your next. Come join us. 

Transmission is an Equal Opportunities Employer. We are committed to fostering an inclusive workplace and your race, gender, sexual orientation, age, or disability have no influence on our hiring decision.

To all recruitment agencies: Transmission does not accept agency resumes. Please do not forward resumes to our job alias, Transmission employees, or any other company location. Transmission is not responsible for any fees related to unsolicited resumes.