Marketing Analyst (m/f/d)

Who We Are:

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

This is a full time hybrid role: Monday to Thursday in the office, Friday - remote.

The Email Marketing Team is responsible for driving customer loyalty through targeted Email and App Push Marketing campaigns. By leveraging advanced data science and personalization strategies, we tailor each email and push notification to match each customer’s unique interests and purchase intent. Our goal is to maximize long-term customer engagement by continuously testing and refining our content to ensure it resonates with our audience.

What you will do

• Own the growth strategy for our B2C or B2B email and push notification campaigns in Europe.
• Analyze complex data sets to uncover trends, root out key insights, and create data-driven strategies to enhance relevance, personalization, and performance of our email & push notifications.
• A/B test innovative ideas for optimizing email and push notifications, leveraging our experimentation platform to improve engagement and customer satisfaction.
• Identify and implement technology-driven improvements that elevate campaign effectiveness, streamline processes, and meet evolving business needs.
• Work closely with internal stakeholders—including Creative, Promotions, Data Science, and MarTech teams—to coordinate, plan, and execute high-impact campaigns and experiments that align with our brand goals.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive channel performance.
• Use a suite of analytics tools (e.g., Looker, Google Data Studio, Google BigQuery) to report on the outcomes of tests and monitor channel performance, providing actionable insights to drive ongoing improvement.

What You Need

• At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued
• Experience with performance marketing is a big plus
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Excellent written and oral communication skills in English (German is plus)

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.