Senior Data Analyst - Consumer Market Insights (all genders)
Berlin
Zalando
Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!THE ROLE & THE TEAM
The Consumer & Market Insights team’s aim is to understand our customers’ needs and wants and to enable our internal stakeholders to see the world through consumers’ eyes to make game-changing decisions. Asking the right questions to the right respondents in research projects for all of the 25 markets Zalando is currently operating in, we make sure we understand our current and potential customers better every day and increase our competitive advantage.
As a Senior Data Analyst in the Brand & Satisfaction tracking sub-team, your goal is to fully analyse and understand what drives customer satisfaction, then educate cross functional stakeholders about strategic opportunities to increase customer satisfaction and engagement. You will be responsible to continuously be the voice of our customers, support data-driven decisions and spread awareness in the company of compelling customer satisfaction insights.
To be most effective, we build strong relationships with other internal teams. Together with market research, business intelligence, product analytics experts, and research scientists we ensure a holistic 360° understanding of customer needs and behaviours.
Next to our daily business, we also take time as a team to celebrate our achievements, share our knowledge, and have fun together.
WHERE YOUR EXPERTISE IS NEEDED
Monthly reporting of the Net Promoter Score and its related customer satisfaction drivers in order to derive relevant insights and recommendations to the Management
Integrating consumer perception (survey) data with actual behavioural data (onsite and transactional) to provide a holistic picture of the customer reality
Performing advanced deep dives on specific questions by applying statistical methods to survey data from different feedback sources and other business KPIs to support all functions in developing a frictionless customer experience
Consulting stakeholders regarding their ad-hoc analysis requests (leveraging data from all available sources, curated onsite behavioural data, transactional data, market dynamics, customer survey data, etc)
Driving continuous improvement of the team’s analytical landscape and methodology to maximise learnings and generate in depth analyses of our customers’ feedback.
WHAT WE’RE LOOKING FOR
University degree in mathematics, statistics, social studies, economics, or in a similar quantitative field
Proven track record of a minimum of 3 years in a highly analytical role, ideally in an e-commerce environment
Firm understanding of data science and statistical methods (e. g. inferential inference, quasi-experiments, machine learning models)
Strong analytical skills with the ability to extract meaningful insights from large and complex data sets
Solid programming skills in SQL as well as in either Python or R
Previous experience with data visualisation tools (e. g. Microstrategy, Tableau, PowerBI) is a plus
You concisely communicate the essence, conveying meaningful and relevant insights to analytical and non-analytical stakeholders alike.
Excellent verbal and written English skills
YOU ARE OFFERED
Culture. Culture of trust and empowerment, opportunities to co-create and make a difference, open source commitment, meetups, parties & events.
Perks. Competitive salary, 40% Zalando shopping discount, discounts from external partners, public transport discounts, relocation assistance for internationals, free drinks & fruits, hardware of your choice.
Development. Extensive onboarding, personal branding support, opportunity to attend and speak at conferences.
Work Environment. Self-organised, autonomous teams, inspiring and collaborative colleagues, an accessible workplace right at the heart of vibrant Berlin, and flexible working hours.
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 25 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 51 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Business Intelligence Consulting CX E-commerce Economics KPIs Machine Learning Market research Mathematics ML models Open Source Power BI Python R Research SQL Statistics Survey data Tableau
Perks/benefits: Career development Competitive pay Conferences Flex hours Relocation support Team events
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