Senior Marketing Operations Manager (Remote)
United States
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Weights & Biases
Weights & Biases, developer tools for machine learningWeights & Biases is a Series C company with $250M in funding and over 200 employees. We proudly serve over 1,000 customers and more than 30 foundation model builders including customers such as OpenAI, NVIDIA, Microsoft, and Toyota.
As a Senior Marketing Operations Manager reporting to the VP of Revenue Marketing, you’ll be instrumental in shaping our marketing technology stack, ensuring seamless integration across systems, and collaborating closely with cross-functional teams to drive pipeline efficiency and growth. This role is integral to expanding our marketing capabilities as we continue to scale.
Responsibilities:
- Lead and develop the architecture and strategy for Weights & Biases’ marketing technology, focusing on core systems that align with our go-to-market operations.
- Build and execute on a cohesive marketing technology roadmap, with a focus on tool evaluation, system integrations, automation processes, and lead processing.
- Manage marketing database operations and support data requests such as segmentation and list creation to enhance targeting and campaign performance.
- Create and manage KPIs, dashboards, and data visualizations to monitor business health, including database hygiene, website metrics, lead scoring, and campaign performance.
- Develop and implement solutions to optimize critical systems and workflows, ensuring smooth and efficient marketing operations.
- Support lead generation efforts by leveraging tools like Marketo, HubSpot, and Salesforce to capture and nurture demand.
- Collaborate with Sales, Revenue Operations, Data In Science, and Partner teams to understand and address challenges affecting the marketing-sales pipeline.
- Partner with Events and Demand Generation teams to streamline lead management from events and facilitate landing page creation and related operational tasks.
Requirements:
- 9+ years of experience in B2B marketing operations, ideally within a high-growth SaaS environment.
- Proven expertise in marketing technology platforms, particularly Marketo, HubSpot, and Salesforce, with experience in a demand generation context.
- Hands-on experience with GDPR, CCPA, or other privacy regulations and a solid understanding of data governance best practices.
- Strong analytical skills with the ability to translate data into actionable insights and optimize marketing processes.
- Experience navigating and contributing to high-growth, rapidly changing environments, ideally having witnessed transitions across funding rounds or other expansion phases.
- Effective communicator and collaborator, able to work across functions to align marketing objectives with sales and product goals.
- Experience working cross-functionally with stakeholders at all levels.
Our Benefits:
- 🏝️ Flexible time off
- 🩺 Medical, Dental, and Vision for employees and Family Coverage
- 🏠 Remote first culture with in-office flexibility in San Francisco
- 💵 Home office budget with a new high-powered laptop
- 🥇 Truly competitive salary and equity
- 🚼 12 weeks of Parental leave (U.S. specific)
- 📈 401(k) (U.S. specific)
- Supplemental benefits may be available depending on your location
- Explore benefits by country
#LI-Remote
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Architecture Data governance Deep Learning Generative AI HubSpot KPIs Machine Learning Marketo OpenAI Privacy Salesforce Weights & Biases
Perks/benefits: Career development Competitive pay Equity / stock options Flex hours Flex vacation Gear Health care Medical leave Parental leave Startup environment Team events
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