Marketing BI Analyst

Marketing BI Analyst

Leeds, London or Dublin

An excellent opportunity has opened up for self-motivated BI Analyst to join our recently established Marketing BI team, within our Flutter UK & Ireland Business Intelligence function.

Your team

The Marketing BI team partner with our UKI Marketing teams across all Flutter brands, to build a deeper understanding of marketing performance and how to optimise future activities to drive growth within the wider UKI gambling market.

What you’ll do

Reporting to the PPB Marketing BI Manager, you will own the execution of intelligence-led approaches to marketing analytics, ensuring that insights meet the needs of the organisation’s business goals.

You will work with the UKI Marketing teams to understand and explain performance of marketing efforts across channels and campaigns, and identify new opportunities for growth.

As a BI Analyst, you will:

• Understand Flutter UKI's marketing performance through analysis and enable stakeholders to understand how the findings should influence our strategic approach.

• Partner with key channel owners and relevant business partners to improve understanding of performance against our key strategic initiatives.

• Help establish innovative analytics to improve the businesses' understanding of performance against UKI marketing KPIs.

• Lead delivery of a variety of analytical solutions including Experimentation, Data Analysis and Dashboard development.

• Work across UKI Marketing teams on key day-to-day tasks, such as scoping and defining analysis needs.

Skills, capabilities and experience required

• Strong experience in using SQL to deliver analytics solutions within a business context.

• Understanding of offline and digital advertising channels.

• Skilled at condensing analysis into actionable insights to inform business decisions.

• Experience with visualisation tools such as Looker and PowerBI are desirable.

• Excellent teammate with strong communication skills.

• Ability to build strong and effective relationships both within the Analytics team and across the business at all levels.

• You will be self-motivated, and action orientated.

• Professional experience in similar positions (Marketing and Analytics).

About Flutter UK & Ireland

We are Flutter UK & Ireland, part of the Global FTSE 100 Flutter Entertainment. Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.

Together the Flutter UKI brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.

Working Here

Do you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same.

Our 7,000+ colleagues come together to form an expert, supportive community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas.

And the Values that guide us? Here they are:

Customer First, Always | Change The Game | Win Together | Free To Be Me

We’re proud of our 4 Values, they reflect what matters most to our people and will guide the decisions we make, represent what we believe in and support how we do things at Flutter UK & Ireland.

Find out more about how we co-created our Values with over 10,000+ insights from our people!

What we’ll offer you

• £/€1,000 learning fund

• Uncapped leave

• Twice-yearly bonus (with part of it guaranteed!)

• Pension contribution scheme

• Private healthcare

• Flexible ways of working – home or office, it’s your choice! Dublin office is 2 x in office per week.

• Access to thousands of Udemy courses.

• Invest via the Company Sharesave Scheme.

• 16 hours paid volunteering time per year.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.