Assistant Manager- Marketing (BTL)

Assistant Manager- Marketing (BTL)

Background Information:

STEMROBO Technologies Private Limited (https://www.stemrobo.com/ ) is a Technology company, focused on designing and making Innovative Electronic Devices, Software and methodologies around STEM Robotics for K-12 segment.

STEMROBO is changing the Landscape of the K-12 Schools Education by preparing young children for the future technological world. STEMROBO Technologies is focused on providing One STOP End-To-End solution to K-12 Schools & Students through world-class STEM, Robotics, AI & Coding, AR & VR Curriculum Integrated with our unique & affordable Hardware DIY Kits, LMS & Software Platforms for ‘Nurturing Innovation & 21st Century Skills in young students’. STEMROBO has successfully impacted more than 2500+ Schools and a Million+ Students across 30+ Countries in the last 6+ Years.

STEMROBO Technologies is also supported by Govt. of India (Ministry of Electronics & Information Technology) for Technology in Education under Electropreneur Park. We are also a part of Indian electronics and Semiconductor Association (IESA).

a. STEMROBO has been awarded by Honourable Minister Mr. Ravishankar Prasad for getting selected for Electropreneur park – Got mentioned in Twitter Handle of Shri RS Prasad, Minister of Electronics & IT, MEITY, Govt of India.( https://twitter.com/rsprasad/status/769493834652905472 )

b. STPI (Software Technology Park of India) selected STEMROBO among the top 25 startup companies and awarded us recently in the CEBIT conference Bangalore. We were awarded by Mr. OmkarRai, Director General, STPI

c. Famous Magazine Your Story Covered an Article on STEMROBO Recently. (https://twitter.com/YourStoryCo/status/943496661246136322 )

d. STEMROBO is DIPP Certified Startup as per the Ministry of Commerce, Govt of India under Flagship StartupIndia Scheme.

STEMROBO offers an array of Programs for the 21st Century Skills focused educational needs of K-12 Schools & Students. STEMROBO provides Graded & Progressive STEM curriculum aligned with NEP 2020 integrated with Hardware DIY Kits, Software and End-To-End Implementation Support.

• STEM & Robotics

• Coding & Experiential Learning

• Artificial Intelligence (AI) & Machine Learning (ML)

• AR & VR

• Tinkering Lab/Maker Space/Innovation Lab.

• Contribute to the strategic planning of an annual or long term BTL / Activation’s marketing plan to drive forward agreed Organizational goals.
• Managing and executing PR Campaigns for the brand.
• Planning, designing and executing marketing campaigns and events.
• Planning ATL, BTL and TTL marketing strategies.
• Plan, organize, and execute STEM and Robotics competitions, workshops, exhibitions, webinars, and seminars in schools.
• Develop and create engaging content such as worksheets, assessments, reports, and manuals for activities, competitions, and workshops.
• Manage the largest and most prestigious conferences on STEM Education, ensuring they are executed at the highest standard.
• Develop and maintain relationships with schools, educators, and other stakeholders to promote participation in events.
• Identifying and analysis of NDP (Needs, Desires and Problems) of customers
• Managing new product/brand listing and promotion across the internal & external channels.
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
• Manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
• Delivering an events programme, to ensure that brand presence is maximized, and strategic objectives are met.
• Create online and offline marketing contents/copywriting.

• 1-4 years overall working experience in BTL Marketing
• Experience in a cross-functional environment.
• Brand Management
• Marketing Strategies & Campaign
• Crisis Management
• Media Relations

• Content Creation, Conceptualization & Management

• Strategic mindset and ability to lead by influence.
• Have a passion for education and providing access to technology.
• Organized and a self-driven approach.
• Strong data interpretation skills.
• Strong presentation skills.
• Exceptional written and verbal communication skills.
• A desire to constantly learn and improve.
• Strong attention to detail.
• Multi-language skills a plus.

• B. Tech, or equivalent Technical Graduates and Post Graduates preferred.
• Experience: 1-4 years

Company Name: STEMROBO Technologies Pvt. Ltd.

Company Website:  www.stemrobo.com

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