Marketing Analyst II

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC

We’re seeking a driven, results­-oriented, problem solver to join the Analytics team. In this role, you will use your analytical and strategic experience to create data-driven business recommendations that drive key product, marketing and ecosystem decisions across the Credit Karma platform. If you love tackling complex, large-scale analytics challenges, this role could be for you.

What you’ll do

Work with cross-functional partners across performance marketing, market research, brand marketing, and growth technology to optimize the performance of Credit Karma paid marketing.

• Understand the overall Credit Karma marketing ecosystem and help bridge analytics across marketing, product, external environment and identify opportunities for growth
• Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns
• Conduct analyses and design tests to support new launches, drive improvements to existing features, and inform the product and marketing roadmaps
• Develop learning agendas and test plans to support agile, data-driven decision-making
• Partner with engineering and business intelligence to ensure proper tracking instrumentation of new products and tests
• Support ongoing analysis and monitoring of  funnels across the platform
• Predict revenue impact from changes in pricing, underwriting, approval models, and user behavior

Why you’ll love the role

• You’ll get to solve highly analytical problems and have a direct impact on the bottom line
• The impact of your work will be highly visible, with the executive team as key stakeholders
• We are solving BIG problems that are fundamentally changing old industries 
• Fast-paced environment that operates like a ‘start-up’ within Credit Karma 
• Collaborate cross-functionally with various teams within Credit Karma including product, marketing, engineering, business development, and data science

What we are looking for:

• 2+ years of analytics experience and BS/MS in Business, Economics, Engineering, Math, or Statistics.
• 1+ years of experience with SQL 
• 1+ years of experience with A/B testing and/or knowledge of statistical techniques such as experiment design, significance testing, and causal inference
• 1+ years of experience with data visualization tools such as Looker/Tableau for insight synthesis and presentation
• Strong Excel or Google Sheet skills

What we would like to see: 

• Experience in marketing analytics, analyzing campaigns on Google, YouTube, App store, Snapchat, TikTok, etc
• An understanding of marketing analytics concepts - LTV, CAC, ROAS, ROI. It’s a plus to have built or implemented these in a prior role.
• Exposure to Python and/or R 
• Experience with software development a huge plus, especially in building automation and predictive models
• Background in technology and/or financial services is a plus 
• Ability to problem-solve and understand key drivers of the business
• Great communication skills with analysts and non-analysts alike
• Ability to thrive in a fast-paced, dynamic, and often ambiguous work environment

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

• GDPR Privacy Policy
• U.S. Job Applicant Privacy Notice