Data Product Lead, Marketing Effectiveness

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the Role: 

The Commercial Effectiveness team came together recently. Its purpose is to understand and maximise business performance and drive up consumer value through the strategic use of digital tech and data. 

The Head of Marketing Effectiveness within this team will be responsible for understanding, measuring and optimising marketing strategies and initiatives to ensure maximum reach, engagement and ROI impact. This role involves leading a team of Product Managers for data product build to enable analysis of marketing performance, development of measurement frameworks, and collaboration with cross-functional teams to drive continuous improvement in marketing efforts.

The role should have strong understanding of Commercial and Marketing Technology and business outcomes and be a credible advisor on achieving the enterprise initiative outcomes.

The role will also manage significant foundation data delivery and significant AI and analytics data products. The role holder will be expected to understand and credibly influence the development of these platforms for the benefit of the Business.

The role holder will be one of the key accountable senior leaders in a cross functional team made up of Digital & Tech functions, Data teams, Business Teams and BUs. The resources may be sourced internally or through multiple vendors. The role will need to provide strong leadership and guidance to cross-functional teams to create a high-performance culture and takes ownership of critical decisions and provides clear direction, actively leading problem-solving discussions across boundaries.

Key Responsibilities:

1. Strategic Leadership:

• Develop and implement a comprehensive marketing effectiveness strategy aligned with business goals.
• Drive a culture of data-driven decision-making across marketing teams.
• Lead cross functional teams in data product build leveraging agile methodology / set up.

2. Performance Measurement:

• Establish key performance indicators (KPIs) and metrics to assess marketing campaign effectiveness.
• Analyse marketing data and trends to provide actionable insights for improvement.
• Lead build of relevant data products to support.

3. Cross-functional Collaboration:

• Work closely with marketing, sales, and product teams to ensure alignment on goals and initiatives.
• Collaborate with external agencies and vendors to enhance marketing performance.

4. Market Research and Insights:

• Conduct market research to understand consumer behaviour and preferences.
• Utilise insights to inform marketing strategies and tactics.

5. Budget Management:

• Oversee marketing budgets and allocate resources effectively to maximize ROI.
• Monitor spending and provide recommendations for optimisation.

6. Training and Development:

• Mentor and develop marketing teams on best practices in measurement and effectiveness.
• Foster a culture of learning and experimentation within the marketing department.

7. Reporting and Communication:

• Prepare and present regular reports on marketing effectiveness to senior leadership.
• Communicate insights and recommendations clearly to stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 8+ years of experience in marketing analytics, performance measurement, or related roles, preferably in consumer healthcare.
• Strong understanding of marketing principles and methodologies.

Preferred Skills:

• Proficiency in analytics tools and platforms (e.g. Google Analytics, Tableau, CRM systems).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience of leading / working in agile delivery teams.

Diversity, Equity and Inclusion 
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.