Product Content Specialist II

Job Type

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe. 

Summary of Position:

The Product Content Specialist II is responsible for setting up and managing product content for the ecommerce sites for the PetSafe Brands portfolio, ensuring an optimal customer experience. This role involves creating keyword-rich content that is relevant, engaging, usable, persuasive, consistent, sharable, and searchable, reflecting the brand's identity. The Product Content Specialist plays a crucial role in developing and maintaining a strong brand position on the branded e-commerce websites, contributing to increased traffic, sales growth, and improved brand awareness. The ideal candidate will work autonomously within given directives and guidelines, demonstrating expertise in both content creation and the strategic application of AI for content optimization.

Responsibilities:

• Provide copywriting and editing for product detail pages (PDPs) and landing pages that cultivate engaging and SEO-friendly product copy to educate the customer and drive conversion
• Research top-performing keywords and integrate them into the PDP copy to support brand SEO initiatives. Track and report SEO metrics and audit existing PDP copy regularly to refresh brand voice and increase SEO rankings
• Collaborate with Digital Shelf Strategists and Digital Designers to achieve KPIs by creating compelling content that supports visual graphics for PetSafe.com and other platforms (landing pages, PDP image assets and infographics)
• Incorporate best practices for using AI Large Language Models (LLMs) to optimize content and enhance efficiency and productivity in daily work
• Facilitate Content kickoff meetings and maintain communication with Category and Brand teams to ensure copy is accurate to the product’s features and benefits and in-line with IHUT, user testing, and category interviews
• Work with the Translations Manager to localize and manage copy translations for key international regions
• Ensure copy is published accurately in the content management system
• Peer review internal digital content to improve the customer experience throughout product content touchpoints, including support content, quick start guides, and other PDPs

Qualifications

• Bachelor's degree in Communications, English, Marketing, or related field is preferred, though not required
• Minimum 3 years of experience in digital marketing content creation
• Strong multi-tasking skills, and the ability to deliver high-quality content while meeting deadlines
• Understands the role of content in driving web traffic, sales, brand engagement and customer behavior
• Foundational understanding of SEO principles relative to content to drive conversion and increase SERP ranking
• Understanding of marketing, the customer journey and storytelling as they apply in direct-to-consumer environments
• Strong knowledge of the English language with exceptional writing, editing and proofreading abilities
• Extreme attention to detail, style, copy and message
• Extensive experience with Office Suite applications; experience with Product Information Management (PIM), SEO platforms, web-based collaboration platforms, and generative AI Large Language Models (LLMs)
• Knowledge in the pet industry or other consumer goods industry preferred

Accountabilities:

• Support all PetSafe Brands™ categories with on-time project completion and legal content accuracy
• Ensure best-in-class content for our e-commerce and retail partners
• Support sales within online channels by increasing conversion rates and meaningful traffic volume

Relationships:

• Reports directly to Digital Design Manager
• Contributor to Digital Design Team
• Works closely with
  • Digital Design Team
  • Category & Brand Teams
  • Digital Shelf Strategists
  • Web Experiences & SEO Team
  • Translations Manager
  • D2C and Retailer E-commerce Specialists
  • International Marketing & E-commerce Specialists
  • UX/UI Designers

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BENEFITS:

Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.