Data Analyst

Sinclair, Inc. is seeking a Data Analyst to extract data, create reports, and provide sound business recommendations to company leaders regarding multiple business lines, with an emphasis on programmatic advertising. The Analyst also will assess intersecting information and data related to user journeys and customer acquisition, first-party data, email marketing, and consumer engagement.  

 

The Data Analyst will help build data reports and audience segmentations across the company’s diverse multiplatform portfolio in News, Entertainment and Sports. The Analyst will work with diverse digital leaders to collect and analyze data using multiple platforms and tools, including Google Ad Manager and Big Query, GA4, Salesforce, Data Studio and Tableau.  

 

The Analyst will analyze and interpret data to determine patterns, optimizations, correlations, revenue opportunities, track campaign performance, programmatic advertising performance and more for Sinclair’s Digital operations across local TV news stations, streaming products, The Tennis Channel, The National Desk, and other company divisions. The Analyst will structure large data sets to find usable information and create visualizations for different personas and audiences that lead to activation, execution and revenue opportunities. 

  

The Analyst position requires strong organizational skills, effective communication abilities, and knowledge of first-party data, programmatic advertising and the overall digital ecosystem. Ideal candidates will understand the intersection of sales, marketing, and effective technical delivery, plus have expertise in programmatic advertising and digital marketing’s role in utilizing first-party data, lead generation, registration and subscriptions to drive revenue.   

  

The Analyst must be comfortable with fast-moving change and execution and be able to work across a growing, evolving, matrixed organization.  

   

Essential Duties and Requirements 

• Experience in Google Ad Manager and Big Query, GA4, Salesforce tools such as Marketing Cloud, Data Cloud and Tableau, and data visualization tools such as Google Data Studio and Looker. And the ability to train up on platforms where candidates may not have full expertise 

• Expertise in Excel and macros, formulas and pivot tables to present ad-hoc analysis findings 

• Use of basic SQL to create analytical outputs 

• Analyze and interpret sales and customer data to create audience segmentations for product enablement 

• Assist with developing visualizations, reports and presentations on analytical findings based on requests from company stakeholders 

• Identify opportunities independently through data research and analysis 

• Assist with market research projects across the company and run additional requested reports as needed  

• Adhere to work procedures and processes that support the company and departments standards 

  

Qualifications 

• Bachelor’s degree 

• Excellent, engaging and effective oral, writing and presentation skills 

• Data-driven and analytical mind set 

• Solutions-oriented  

• Strong attention to detail 

• Track record of data analysis that led to outcomes and results 

• Understanding of the digital ecosystem related to programmatic advertising and first-party data 

• Team player with great energy 

• Ability to coordinate among multiple stakeholders 
   

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
  About Us
  Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
  About the Team
  The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.  

The base salary compensation range for this role is $68,000 to $82,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.