Business Analyst

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years. 

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 450+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”. 

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!). 

Do you want to join the party?

Responsibilities

• Be an analytical focal point for the marketing department monitoring new user performance, user acquisition efforts as well as marketing tests, while proactively identifying gaps or opportunities.
• Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives
• Develop new reporting framework and methods by using data and visualization tools
• Leverage multiple massive and complex data sets to identify patterns, trends, opportunities, and threats to our marketing operations
• Ensure data quality and consistency for accurate analysis and reporting.
• Work closely with teams across various domains such as Product, Operations, and mostly Marketing to address unique challenges and opportunities in marketing campaigns and strategies.
• Prepare and deliver clear and concise reports, presentations, and visualizations to communicate findings, recommendations, and insights to the marketing team

Requirements

• 3+ years experience as a marketing / product / business analyst, ideally from B2C mobile app companies
• Extensive experience working with SQL – a must (BigQuery - advantage) 
• Proficient in Excel - a must
• Experience with data visualization tools for large data sets using BI systems (Looker, Tableau, etc.) - a must
• B.A. / B.Sc. in Industrial Engineering, Math, Statistics, Computer Science or an equivalent background.
• Able to work in a dynamic environment and with tight deadlines
• Ability to present an analysis in a precise and economical manner
• Self-starter, fast learner, fast worker, results-oriented with a can-do attitude
• Proficiency in English

Advantage:

• Experience with analytics tools, such as GA \ GA4
• Knowledge of advertising or marketing industry
• Experience building ETL processes – An advantage
• Experience with Python (Pandas, SciPy, NumPy, Matplotlib, Seaborn)