Senior Analyst, Consumer & Behavioural Insights

Job Description:

Job Description

Overview

We are a team of analysts dedicated to delivering comprehensive insights and analytics for social, earned, digital, and experiential campaigns. Our passion lies in diving into data to uncover insights and empowering data-driven decision-making for Dentsu Creative and our clients. Collaborating with numerous teams across the organization, we are committed to guiding growth with our analytical expertise.

This is a remote position reporting to Director Consumer & Behavioral Insights. Your contribution will help support our experiential client's business by developing new methods and tools to gather insights and scale data-driven solutions.

Responsibilities:

• You will identify high impact business opportunities through data exploration and model prototyping, translate business problems into scientific formulations
• You will develop predictive models for goal setting, forecasting and generating relevant insights for campaign optimization
• You will analyze rigorous experiments, help teams set great hypotheses, and deliver analysis of experiment results
• You will develop automation methods that help scaling existing analyses, reduce tedious manual reporting and spotting data errors
• You will oversee the process of gathering, extracting, and compiling data across sources with relevant tools (e.g., SQL, R, Python). Independently format, re-structure, and validate data to ensure quality, and review the dataset to ensure it is ready for analysis
• You will use Python to establish API connections to live databases and extract the data to a centralized database
• You will improve or automate internal analytics processes to lead efficiency
• You will maintain data/databases in MongoDB, ensuring reporting transparency and accuracy.
• You will manage projects and work with cross-functional teams to understand our goals and challenges

Qualifications

• Bachelor degree in data analytics, data science, statistics, mathematics, economics, computer science, engineering or related discipline
• Experience with Machine Learning at a basic level
• Experience in experimentation and statistical analysis
• Experience in programming, especially with data science and visualization libraries in Python
• 4+ years of experience in advertising or agency setting

Additional information

The anticipated salary range for this position is $78,000 - $126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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