AVP, Merchant Experience Analytics

Job Description:

Role Summary/Purpose:

The AVP, Merchant Experience Analytics is a highly visible role responsible for providing strategic insights and a decision management framework to drive profitable growth for a broad set of small and medium sized clients within the Home and Auto platform. This role will partner cross functionally to deliver analytics insights around overall P&L performance, merchant activation trends, campaign optimization & measurement (acquisition, incentives, lifecycle, retention), segmentation, forecasting, and portfolio diagnostics. 

They will provide thought leadership to accelerate new prospective accounts and sales volume growth for our merchants in this space.  This role will work closely with the Merchant Experience Team sales and marketing stakeholders and must have the ability to provide actionable recommendations based upon data driven insights.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Support Home & Auto small and medium sized businesses from an analytics perspective throughout their lifecycle with Synchrony (acquisitions, activation, retention), inclusive of prioritizing and delivering end-to-end work requested by clients, manager and/or immediate stakeholders.

• Using data-driven analytical methods, develop and implement B2B marketing strategies and campaigns, create measurable test plans, prepare reporting and analyses, make optimization recommendations, and present to peers plus SYF cross-functional team all in a timely manner.

• Collaborate with cross functional teams, including B2B COE, to lead and develop strategy for 3rd party data pilots and integration, identify opportunities to enhance merchant data across all data warehouses; specifically supporting build out and enhancement of merchant dimensions on CDCI tables.

• Responsible for on-going optimization efforts, strategic analytics consulting, and reporting needs with launch of FSM/ISR merchant prioritization segmentation strategy, champion the value of data share to enhance targeting ability with actual off-us sales volume for key strategic partners.

• Provide strategic thought leadership and actionable insights to evolve the merchant analytics agenda based upon the state of the business and potential opportunities, inclusive of product & market expansions, lead generation, dealer enrollment. 

• Use data to tell a story that is actionable, backed by data and considers financial and operational implications.

• Conduct analysis, including test/pilot design, performance measurement, and optimization, to uncover insights that inform critical decision-making to drive profitable outcomes.

• Proposes new ideas and approaches to improve efficiency and/or effectiveness of results with goal of driving sales growth for our dealer partners.

• Act as business consultant, offer analytical and strategic thinking, understand business needs and requirements, and be able to translate needs and requirements into data, KPIs, dashboards and insights to measure business performance, and make recommendation to senior leadership team

• Mentor offshore analysts to provide strategic thought leadership ensure high quality execution and delivery of business insights to drive profitable growth.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree or in lieu of a degree, a high school diploma and 7+ years of data analytics experience

• A minimum of 3+ years progressive work experience, including:

  • Professional experience using quantitative skills and interpreting data from multiple sources using SAS or SQL.

  • Leading large-scale analytics projects including analyzing data to identify trends to drive improvement of results and find solutions.

  • Experience working with cross functional partners such as Marketing, Credit, and Sales.

Desired Characteristics:

• Advanced degree in Mathematics, Statistics, Decision Science or Quantitative Analysis, with Systems or Marketing specialization preferred.

• Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.

• 3+ years of project management skills and experience

• Demonstrated ability to manage remotely located teams in India.

• Proven hands-on experience in data query and manipulation tools such as R or Python and with visual analytics tools like Tableau, Birst or PowerBI a plus.

• Advanced skills using Excel and PowerPoint strongly preferred.

• Ability to synthesize/analyze diverse data, develop executable recommendations, articulate a clear strategic vision, deliver results, and influence stakeholders to accelerate initiatives forward.

• Excellent communication skills, both written and verbal.

• Strong analytical skills and the ability to innovate and find creative solutions to meeting business goals.

• Proven ability to work remotely and independently, yet as key member and contributor to a broader team.

• Organizational skills and effective time management to succeed in a fast-paced environment. 

• Ability to travel up to 10%+ for stakeholder engagement. 

Grade/Level: 10

The salary range for this position is 95,000.00 - 160,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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