Web Analyst (Consultant - Digital Analytics)
Bengaluru
Fractal
Fractal Analytics helps global Fortune 100 companies power every human decision in the enterprise by bringing analytics and AI to the decision.It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
Bengaluru Location only
The ideal candidate will have 4+ years of experience in web analytics, conversion funnel optimization, digital user experience analytics, or A/B or multivariate testing program management
What You'll Bring
4+ years of experience working within conversion optimization, digital user experience analytics, web analytics, or A/B or multivariate testing program management
Expert level experience in Product Analytics Tools (Adobe Analytics, Google Analytics, Coremetrics, Mixpanel)
Highly proficient in SQL, Tableau and other data visualization tools (e.g., Qlikview, Chartio), and deep familiarity with Excel
Experience in programming languages and stats packages (e.g. Python, R) a plus; experience in experiment design, causal inference and CLTV development
Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue, and ability to find conversion insights and improvement opportunities through data interrogation
Strategic and problem solving skills, with analytical mindset and proven digital analytics experience
Experience in website tagging and tracking, technical specifications, and SDR.
Comfort in developing and translating complex data intro crisp insights, actions and recommendations to broad range of stakeholders, including senior leaders
Exceptional people and communication skills, ability to work well with team members and in cross-functional situations, and proven ability to influence in a matrixed organization
Results-oriented, highly motivated, resourceful, and able to work in fast-paced environment
Ability to manage multiple projects simultaneously to meet objectives and key deadlines
Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.
Bachelor’s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master’s Degree preferred
How You Will Lead
Driving Business strategy: You will provide recommendations utilizing multiple types of data, business knowledge, and strategic assumptions when data doesn’t exist. You will be critical to decision-making
Identifying opportunities and influencing partners to act: You will partner with eCommerce and Digital Marketing leaders to provide key web analytics insights and influence strategic decisions. You will collaborate with stakeholders and analysts to ensure reporting solutions are scalable, repeatable, effective, and meet expectations of various leaders
Be the Dot Connector: Using multitude of data source, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer term solutions than just answering short term questions
Be the Analytics Translator: You will define, implement and standardize metrics, reports and dashboards whilst focusing on the insights. You will work with Advance Data Science teams to bring rigor and robustness in approach and translate them into meaningful insights, tools and value for the Business
Test and Learn culture: Build out a constant stream of Testing and experimentation by identifying opportunities and influencing key stakeholders, whilst using the learnings into forward looking planning applications.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Causal inference Data Analytics Data visualization E-commerce Excel Finance Mathematics Python QlikView R SQL Statistics Tableau Testing
Perks/benefits: Career development
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