Consultant - Performance Measurment, Adobe Analytics, SQL

Bengaluru

Fractal

Fractal Analytics helps global Fortune 100 companies power every human decision in the enterprise by bringing analytics and AI to the decision.

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It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Bengaluru location only.

We are seeking a talented Consultant to support a Fortune 500 Technology Client. The ideal candidate will have 4+ years of experience in web analytics, conversion funnel optimization, digital user experience analytics, or A/B or multivariate testing program management .

 

What You'll Bring  

  

  • 4+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing  

  • Highly proficient in SQL, Tableau, and Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics)  

  • Experience in programming languages and stats packages (e.g. Python, R); experience in experiment design, causal inference and CLTV development  

  • Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue.   

  • Foundational understanding of Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates.   

  • Experience in driving end to end measurement programs and campaigns including measuring effectiveness (ex. Marketing Mix Models), ROI and Efficiency  

  • Strong fluency in translating complex data into crisp insights, actions and recommendations  

  • Ability to influence business decisions and utilizing data at the leadership level  

  • Excellent problem-solving skills and end-to-end quantitative thinking  

  • Ability to manage multiple projects simultaneously to meet objectives and key deadlines  

  • Outstanding communications skills with both technical and non-technical leaders and colleagues  

  • Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.   

  • Bachelor’s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master’s Degree preferred  

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰

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Tags: Causal inference Data Analytics E-commerce Excel Finance Mathematics Python R SQL Statistics Tableau Testing

Perks/benefits: Career development

Region: Asia/Pacific
Country: India

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