Marketing Measurement Intern

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Marketing

Compensation Overview

The hourly salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual hourly rate for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. 

Salary Range

$23.00 - $25.00

Target Openings

1

What Is the Opportunity?

The Marketing & Communications Intern Program provides qualified students an excellent opportunity to gain first-hand business experience and receive valuable on-the-job training. Interns are provided exposure to all levels of management and have the chance to collaborate and network with other development programs during work assignments, and social events. With many company-wide and community outreach events, you will have the opportunity to interact and network with many levels of leadership and management.

Travelers is looking for a Marketing Measurement Intern among self-motivated individuals who are interested in the application of business performance analytics or decision science. The Marketing Measurement Intern supports Enterprise Integrated Marketing by assisting with data and analytics objectives via data visualization, sound data practice and predictive modeling. You will have an opportunity to work with leadership and collaborate with other enterprise marketing teams as you support their work through analytical objectives. Advanced candidates will have the opportunity to code.

This is an excellent opportunity for candidates who have an interest in answering complex questions and turning data into meaningful insights.

What Will You Do?

As an intern within the analytics practice, you will be exposed to the challenging work of quantifying the effectiveness of digital and content marketing strategies. Specific responsibilities for the Marketing Measurement Intern include:

• Utilize data visualization, data analysis, machine learning and coding in Python or R, based on skills background and need.
  • Using statistical, experiment design (A-B testing), machine learning and predictive modeling techniques to understand the impact of media, email and other marketing initiatives on preference and demand for Travelers as well as lower-funnel sales impacts.
  • Leverage analytics platforms and data visualization technologies (e.g. Salesforce Marketing Cloud Intelligence) to explore marketing insights, if and when helpful.
• Measure campaign performance across all channels, including but not limited to digital advertising, social, email, mobile, web and sales enablement.
• Work directly with internal and external teams for the successful completion of project.
• Other duties as assigned.

What Will Our Ideal Candidate Have?

• Basic analytical skills and a desire to advance them significantly.
• Interest in presentation and data-based  story telling.
• Comfortable working in MS Excel or Google Sheets.
• Willingness and eagerness to learn data visualization and web analytics.
• Problem solving and critical thinking skills.
• Knowledge of programming (Python, or R), SQL, Snowflake or other cloud computing platforms is a plus.
• Ability to think outside of the box and stay in touch with the latest the digital trends.
• Basic project management skills.

What is a Must Have?

•  Cumulative GPA of 3.0 or greater.
• Currently enrolled in Undergraduate or Graduate program with a Marketing, Business, Analytics, Computer Sciences, Technology, Math, or Engineering. 
• You must be 18 years of age to apply
• Legally authorized to work in the United States now and in the future

Employment Practices

Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results. 

In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.