Web Analytics Engineer

Description

We are seeking a highly skilled Google Analytics Engineer to join our team. This role requires a strong technical background, a deep understanding of web analytics, and a passion for data-driven decision-making. The ideal candidate will be responsible for implementing and managing Google Analytics, designing and implementing data collection frameworks, and providing actionable insights to drive business growth.

Key Responsibilities:

· Google Analytics Implementation:

o Design, implement, and maintain Google Analytics tracking on our websites and mobile apps.

o Configure tracking parameters, events, and custom dimensions to capture valuable user data.

o Troubleshoot and resolve tracking issues to ensure data accuracy and completeness.

· Data Layer Implementation:

o Collaborate with development teams to implement the data layer and ensure seamless data flow to Google Analytics.

o Define and document data layer variables and events to provide clear guidelines for developers.

· Google Tag Manager:

o Design, implement, and manage Google Tag Manager containers to streamline tag management and reduce implementation time.

o Create and deploy tags, triggers, and variables to efficiently manage various tracking solutions.

· Data Analysis and Reporting:

o Analyze website and app usage data to identify trends, patterns, and opportunities for improvement.

o Develop custom reports and dashboards to visualize key metrics and insights.

o Utilize advanced analytics techniques, such as cohort analysis, funnel analysis, and segmentation, to uncover deeper insights.

· Data-Driven Insights:

o Translate complex data into actionable insights and recommendations to drive business decisions.

o Collaborate with marketing, product, UX and other teams to provide data-driven recommendations for optimization and growth.

· Stay Updated:

o Stay up-to-date with the latest Google Analytics features, best practices, and industry trends.

o Continuously improve our data collection and analysis processes to optimize performance.

Requirements

· +3 years of professional experience as a data engineer or similar role of working with data.

· Strong technical skills, including HTML, CSS, and JavaScript.

· In-depth knowledge of Google Analytics and Google Tag Manager.

· Experience in implementing data layers and tracking events.

· Proficiency in data analysis tools such as Looker Studio.

· Experience in recording and data analysis such as Smartlook. MS Clartiy – an advantage

· Proficiency in google analytics big query.

· Strong analytical and problem-solving skills.

· Excellent communication and collaboration skills.

· Ability to work independently and as part of a team.

· A passion for data and a desire to uncover insights.

If you are a highly motivated individual with a strong technical background and a passion for data, we encourage you to apply.