Senior Director, Analytics

Job Description:

As the Senior Director of Media Analytics, you will build and lead a cross-disciplinary team consisting of engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight.

As the senior-most day to day contact for analytics on your client(s), you will partner with the media investment and planning leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

The ideal candidate is both data savvy and a great communicator. Collaboration is at the core of our business success and the Senior Director of Analytics will need to create a close and dynamic relationship with our clients and internal stakeholders, in addition to managing a cross-disciplinary Media Analytics team comprised of individuals across Data Science, Engineering, MarTech, and Data Reporting & Insights.

Responsibilities

• Manage the analytics deliverables scoped multiple client brands/lines of business

• Lead the integration of analytics disciplines in service of client business outcomes

• Act as the senior-most day to day contact for analytics, adapting to business challenges and managing priorities with agility and clarity

• Partner with media & account leads to develop learning agenda, analytics deliverable schedules, measurement frameworks, thought leadership, and ad hoc deliverables as needed

• Act as advisor to client on data inputs and application for MMM/ econometric modeling; partner with modeling teams on expanding insights and hypotheses to incorporate learnings

• Steward development and ongoing management of our unified data infrastructure, inform requirements and oversee data processes for engineering, database structure, ETL and data QA processes

• Mentor and develop skill sets across the Analytics team

• Contribute to agency Media Analytics practice in sharing best practices, case studies and thought leadership

• Contribute to agency development efforts for analytics, including new business pitches

Required Skills & Experience

• 9+ years relevant Media and/or Analytics experience

• Expertise in digital media planning/ buying, and knowledge of media metrics relevant to efficiency and effectiveness measurement

• Strong organizational skills, proven leadership ability, and collaborative ways of working

• Demonstrates understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations

• Experience working with core media partner platforms and their associated measurement offerings (SA360, CM360, Google Analytics, Meta/Facebook, etc)

• Experience with Data Visualization design and dashboard building (e.g., Datorama, Tableau, PowerBI)

• Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) and ability to lead training and best practices for junior employees

• High Proficiency in PowerPoint and Microsoft Excel is required

• Working knowledge of statistical testing & regression a plus

• Ability to organize team by building Project Management process; Scrum/Agile experience a plus

The anticipated salary range for this position is $136,000-$219,650. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AB2 #LI-Remote

Location:

Brand:

Time Type:

Contract Type:

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.