User Growth Data Analyst, TikTok

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

1. Responsible for data analysis of international short video products, analyzing key business indicators such as user growth and retention, and providing data support and decision-making suggestions;
2. Build a growth indicator system and target management mechanism, construct and iterate the data visualization system, and provide data insights and analysis support for business growth;
3. Work closely with product, strategy, marketing, and R&D departments to promote the implementation of conclusions and bring business-wide improvements;
4. Design analysis plans such as A/B experiments and causal inference models, verify or deduce business optimization and decision-making conclusions, and provide efficient analysis methods;
5. Responsible for decomposing and diagnosing the driving factors of business growth, investigating and attributing data anomalies, and building automated anomaly attribution tools;
6. In supporting business development, be good at thinking and summarizing, and precipitate growth analysis methodology and data efficiency tools.