Product Lead, User Growth Platforms - TikTok Shop - Seattle

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities
- Responsible for building platforms that power the user growth of TikTok Shop (E-commerce business) globally
- Set the vision, strategy, and roadmap for UG Platform(s)
- Work collaboratively with global and XFN teams (Product, Eng, Marketing, Data Science and Prod Operations, etc) to execute effectively on the defined roadmap
- Build an in-depth understanding of the needs of Acquisition and Customer Lifecycle teams and the nuances in their operations across different regions
- Author comprehensive PRDs and work with Product, Eng, Operations, and Marketing teams to drive them to launch
- Work with ML and Data Science teams to identify opportunities primed for optimization through the deployment of ML models
- Accurately estimate and measure the impact of launches, establish and monitor key performance metrics
- Be an effective communicator of the vision and progress of your area to your working teams, leadership, and across the org
- Analyze market trends and recommend appropriate pricing strategies based on data-driven insights
- Develop and maintain revenue metrics and forecasts and use them to recommend pricing strategies
- Collaborate with XFN teams to enhance pricing and promotion strategies and optimize revenue and profitability