Product Marketing Business Analyst

Brightcove is seeking a business analyst to support Brightcove’s go-to-market efforts.   

Reporting to the Vice President of Product Strategy and working in partnership with the Product Management and Marketing teams, this individual will drive development and analysis of per-product business plans and strategic pricing initiatives in order to ensure that Brightcove’s offers are positioned for profitable growth. 

This is a highly collaborative role that works across several departments to obtain data, generate insights, and present the findings in a clear and concise way to drive appropriate actions. This will happen through the careful analysis of: pricing, expected volume, product margins, product usage, market size, go-to-market decisions, and CAC/LTV ratios.

Deep knowledge of the video streaming industry is not required, but the individual must have keen business acumen and familiarity with B2B SaaS business models.

Job Responsibilities

• Business case development and analysis
• Develop individual business cases in coordination with VP Strategy to support major initiatives (product roadmap, go-to-market, and other strategic initiatives)
• Work in collaboration with Product Management to create a succinct summary of the business plan (typically lean canvas format) including cost structures
• Work with Product Marketing and Pricing to model pro-forma bookings/revenue
• Model the unit economics CAC/LTV in collaboration with Marketing to assess the profitability of growth initiatives
• Model the upside/downside risks that can be used to roll up to a growth plan
• Recommend KPIs that could be used as business targets by Product and go-to-market teams
• Market analysis & strategic pricing
• Model customer return on investment for products with business-oriented value propositions (e.g. savings from more efficient video encoding)
• Work with Market Insights teammates to model market sizes and attach rates
• Conduct strategic pricing analysis projects to help build pricing for new products
• Analyze product usage
• Work with the Business Intelligence and Product teams to leverage product usage data to ground modeling assumptions for product-oriented business cases
• Calculate ratios to measure value (e.g. revenue per viewing minute, revenue per video)
• Analyze aggregate product usage trends and provide insights that can be used for product and go-to-market decisions as well as for externally-published industry reports.

Qualifications/Experience

• BS/MS in Business or related fields
• Basic understanding of SaaS business models, direct-sales go-to-market models, and financial performance 
• 2+ years in a business analyst position 
• Ability to perform analysis in excel/google sheets (including: business modeling, statistics, forecasting, ROI calculations, and model sensitivity testing)
• Ability to prepare concise written and visual communications of complex data analysis to be easily understood by a wide range of stakeholders including senior management
• Works effectively and collaboratively with all levels of management
• Ability to work in a fast-paced, global environment with multiple priorities that require strong project management and decision making skills

Additional/Desirable skills

• Experience video streaming industry is a plus
• Experience with data queries and tools: SQL, Python, and BigQuery

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you’re in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues and celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email recruiting@brightcove.com. 

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At Brightcove, we believe that providing comprehensive and competitive compensation and benefits packages across the globe are essential to our employees. Base salary is just one component of Brightcove’s total rewards program. We offer a wide range of benefits and perks that may include bonus or commission, Brightcove stock, unlimited paid time off, 401(K) matching, health insurance (medical, dental, and vision), generous employer Health Savings Account (HSA) contributions, tuition reimbursement, 100% paid parental leave and more.

USA Brightcove Base Salary Range$78,000—$97,500 USD