Assistant Manager, Digital Commerce, Digital Business & Data Analytics

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

Job Summary

Utilize cutting-edge technologies to collect and analyze review data, survey data, and social media data.  Deliver data analytics solutions to uplift sales strategies, customer engagement, revenue generation, process optimization and achieve business objectives with insights gained from customer insights and data.

Drive towards to achievement of financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans

The Job

• Responsible for delivering data analysis, generating customer insights, and identifying business opportunities to support D2C customer growth and business development

• Develop sales reporting frameworks to monitor digital sales performance and insights

• Analyze funnel performance and drawing conclusions that optimize the performance of digital marketing campaigns, including paid and non-paid media channels

• Support different stakeholders via quantitative & qualitative analysis

• Build and maintain real-time dashboards using Looker Studio or PowerBI

• Oversee and ensure a robust and sufficient tracking & tagging implementation in Google Analytics, Google Tag Manager, GMP

• Support Group Office in driving new initiatives and conduct A/B Testing, drawing results to reach business KPIs

The Person

• University graduate in Marketing, Computer Science, Information Systems, Statistics, Data Science, or a related field

• At least 5 years of experience in digital marketing or customer analytics, preferably within the financial services industry

• Knowledge in Python or SQL as programming languages and hands-on experience with data visualization tools e.g. PowerBI

• Basic knowledge on Performance Marketing and GTM about dataLayer, trigger, tag and Google Analytics

• Be passionate about data, with a proven ability to drive business results with data-based insights

• Able to work independently, pro-active, team player, creative and detail-oriented

• Strong business problem-solving and root-cause analysis skills

• Sound communication skills to work with business partners of different levels and backgrounds. Able to articulate ideas verbally and in written forms

• Understanding of Martech & Adtech stacks tools and capabilities necessary to work with Big Data across the organization

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, gender, disability or family status in employment process.